Benefits of Search Engine Optimization

Benefits of Search Engine Optimization

3 reasons to pursue an organic ranking strategy

Organic search rankings provide long-term streams of traffic

Organic search rankings provide long-term streams of traffic

Having your website ranked organically on the first page of Google or Bing can be a beautiful thing for your law firm.

Here are 3 reasons you should consider launching a long-term organic search strategy:

1. Free clicks and website traffic

Paid search ads cost money each time someone clicks on them, while clicks on organic searches are free. While search engine optimization (SEO) certainly takes work and time to implement, once your site is ranking high you can reap the free clicks that come. Who wouldn’t want free website traffic?

2. Long-term results

Once you have a solid ranking, it is very difficult for others to displace your website without a very strong SEO strategy. With a little work, you can maintain high rankings in the long run.

3. Beat your competitors

Your competitors may be ranking high for keywords relevant to your law firm or industry. If they are reaping the fruits of SEO, why not take the opportunity to bump them out of the top spots and claim king of the hill yourself?
 

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