Marketing Blog

Determine your market demand and market share in 7 simple steps [caption id="attachment_3905" align="alignright" width="400"] You can increase your market share by understanding your consumer and competitive market[/caption] Where do you stand in comparison with your competitors in terms of market share and number of bankruptcy filings?...

A brief overview of Google Analytics, Crazy Egg, Optimizely, and more [caption id="attachment_3869" align="alignright" width="400"] Use website analytics to help you improve website performance.[/caption] How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking...

How to tackle the tough topic of price with your customers [caption id="attachment_3849" align="alignright" width="400"] The toughest questions to answer about bankruptcy revolve around price[/caption] You've all been in the dreaded hotseat before. You answer the phone. A potential customer expresses interest in filing bankruptcy and immediately...

Using the VRIO model to compare your firm's resources with those of your competitors [caption id="attachment_3664" align="alignright" width="400"] The VRIO model helps you compare your firm's resources with other firms' resources and determine your competitive strategy[/caption] Competition is all about, well, comparing. Customers compare different attorney options...

5 easy steps to gain a better understanding of your business environment [caption id="attachment_3409" align="alignright" width="379"] Research your market to find insights on your industry, competitors, and customers[/caption] Outside of your office, your potential customers are preparing to find an attorney to file bankruptcy. Other law firms...

Tasks to Perform Regularly for Bankruptcy Marketing Success [caption id="attachment_3358" align="alignright" width="434"] The 3 stages of bankruptcy marketing campaigns are planning, executing, and analyzing.[/caption] As an attorney, managing your marketing efforts can often feel overwhelming, especially when you have so many other tasks related to managing your...

How landing pages improve your website visitors' experience on your site [caption id="attachment_3323" align="alignright" width="400"] Landing pages create a more engaging, conversational experience for your website visitors[/caption] Your website's objective is more than just conveying information to your site visitors. An effective website creates a conversation with...

It all starts with understanding your customers [caption id="attachment_3236" align="alignright" width="400"] You can use keyword searches to determine what kind of bankruptcy content you should create for your customers[/caption] Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy,...

How keywords reveal insights into your consumers' minds [caption id="attachment_3068" align="alignright" width="400"] Keyword search data brings valuable insights into your customers' needs.[/caption] One of the best ways to understand your customers' needs and interests is to see what keyword phrases they are searching for online. With Google keyword...

How we tested Ebooks for lead generation and relationship building [caption id="attachment_3010" align="alignright" width="350"] Are Ebooks effective tools for relationship building and lead generation?[/caption] Bankruptcy is such a rare, life-changing event that most people have plenty of anxieties, concerns, and questions about how it works and how...

Why you should consider joining the ABI [caption id="attachment_2957" align="alignright" width="350"] The ABI gives you access to excellent training and networking opportunities[/caption] Founded in 1982 and with over 13,000 attorneys, judges, and other bankruptcy professionals, the ABI (American Bankruptcy Institute) is an excellent organization to help you...

Why mobile websites outperform traditional websites [caption id="attachment_2864" align="alignright" width="300"] Mobile websites adapt your site content to make it more mobile friendly[/caption] By 2014, mobile phone Internet use is predicted to make up over 50% of all Internet usage. This means that a higher percentage of your...

Bankruptcy Filings Continue to Decline in 2013 [caption id="attachment_2845" align="alignright" width="370"] Bankruptcy filings continue to fall in 2013 as the economy slowly recovers. States in dark shades have higher per capita filings. Source: www.creditcards.com[/caption] Since 2010, bankruptcy rates have continued to decline as the economy has slowly...

10 simple tasks to get the most out of Linked In [caption id="attachment_2834" align="alignright" width="396"] LinkedIn is an excellent tool for professional networking[/caption] LinkedIn is a professional social network of over 200 million individuals in over 200 countries. Used mainly for business purposes, LinkedIn can be a...

5 Networking Groups You Should Consider Joining and How to Use Them [caption id="attachment_2826" align="alignright" width="350"] Networking groups can help you create valuable relationships and grow your law practice[/caption] Networking is a proven method to build relationships of trust with other businesses. By growing and strengthening your...

10 important objections to overcome to close leads [caption id="attachment_2805" align="alignright" width="350"] Many people must overcome their objections before they consider hiring you and filing bankruptcy[/caption] Most of your potential clients that are considering bankruptcy have plenty of fears and anxieties due to their stressful financial and...

Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook's advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook...

Establish customer relationships with content marketing [caption id="attachment_2533" align="alignright" width="374"] Content marketing establishes goodwill and a relationship with your customer.[/caption] Sell, sell, sell! That's the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions...

A profile of bankruptcy demographic trends from 2006-2010 [caption id="attachment_2365" align="alignright" width="350"] A glimpse at demographic trends from 2006-2010[/caption] What are the demographics of the American bankruptcy consumer? Are these demographics changing? In 2010 the Institute for Financial Literacy, whose goal is to promote effective financial education...

Using Michael Porter's analytical framework to understand the bankruptcy industry [caption id="attachment_2345" align="alignright" width="396"] Porter's 5 Forces is a popular framework for analyzing industries as a whole.[/caption] Renowned Harvard Business School professor, Michael Porter, developed a popular framework for industry analysis in 1979. This framework analyzes 5...

How to overcome the dynamic nature of the bankruptcy industry [caption id="attachment_2306" align="alignright" width="350"] The bankruptcy industry has several challenges that arise from its highly dynamic nature[/caption] As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times....

Using effective image ads to bring website traffic and leads. [caption id="attachment_2222" align="alignright" width="350"] Images can have powerful use in advertising to engage viewers and grab attention[/caption] When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not...