Marketing Blog

Why you should use Google Analytics to measure and improve your site's performance [caption id="attachment_2144" align="alignright" width="336"] Google Analytics is a robust, free platform that measures your site's performance[/caption] Does your website stink or does it shine? This is one of many questions that Google Analytics, a...

How to determine what you should pay per click in Google and Bing [caption id="attachment_2131" align="alignright" width="400"] Google and Bing use an auction system on keywords to determine ad placement[/caption] Pay per click advertising is great in that you only pay when someone clicks on your ad...

3 simple steps to researching keywords related to your customers' searches [caption id="attachment_2112" align="alignright" width="336"] Keyword research helps you identify keywords that you can target for advertising[/caption] Keywords are at the core of search engine advertising.  By choosing keywords to target, you are telling search engines when...

A Brief Overview of the 5 Core Elements of PPC Advertising Accounts [caption id="attachment_2041" align="alignright" width="395"] PPC accounts are made up of 5 simple components[/caption] For those unfamiliar with Pay Per Click advertising, creating and managing an account can have a steep learning curve. Where do you...

6 Webpage Elements That You Can Modify to Increase SEO Rankings [caption id="attachment_2024" align="alignright" width="400"] You can modify various webpage elements to increase search engine rankings.[/caption] Google, Bing, and other search engines analyze webpages to 1) determine their content and 2) rank pages that are most relevant...

[caption id="attachment_1993" align="alignright" width="390"] Remarketing allows you to advertise to people who came to your website[/caption] How to use remarketing to reach out to past website visitors Most of your online marketing efforts consist of getting Internet users to come to your website and complete an action...

6 steps to creating a rock-solid blogging campaign [caption id="attachment_1986" align="alignright" width="400"] Having a plan for your blog posts can make them much more effective[/caption] Blogging isn't difficult. You simply create frequent, quality content about insights, tips, and advice about various topics. Problems that most attorneys face when...

3 reasons you should consider starting a legal blog [caption id="attachment_1980" align="alignright" width="400"] Blogging provides many benefits for your law firm[/caption] A blog is a website or part of a website that is dedicated to sharing insights, tips, and advice about various topics.   Nowadays, blogging isn't just for...

How to win a market of competitive price wars [caption id="attachment_1963" align="alignright" width="400"] Aggressive price competition is harming the bankruptcy industry[/caption] Prices are important, but they aren't everything. In the bankruptcy industry, however, prices are becoming the focus for attorneys and consumers to such an extent as...

5 strategies you should pursue to avoid becoming a commodity [caption id="attachment_1952" align="alignright" width="400"] With commodities, there is little to differentiate one product from another.[/caption] A commodity is a mass-produced, unspecialized product, such as lumber, oil, or sugar. It is considered a good or service whose wide...

Consider Using Billboards, Radio, TV, and Direct Mail [caption id="attachment_1912" align="alignright" width="336"] Billboards, Radio, TV, and Direct Mail are useful marketing mediums[/caption] While much advertising is shifting towards the Internet, there are still plenty of opportunities to reach out to your customers offline. CONSider using these mediums...

Bankruptcy Filings Decline 14% in 2012 It is clear that the bankruptcy industry follows economic trends quite heavily. Recent data from the U.S. court system on bankruptcy filings shows that bankruptcies continue to decline, meaning that attorneys may need to reevaluate their marketing strategies. [caption id="attachment_1722" align="aligncenter"...

3 reasons to pursue an organic ranking strategy [caption id="attachment_1604" align="alignright" width="368"] Organic search rankings provide long-term streams of traffic[/caption] Having your website ranked organically on the first page of Google or Bing can be a beautiful thing for your law firm. Here are 3 reasons you should...

6 reasons you should consider trying paid advertising [caption id="attachment_1595" align="alignright" width="378"] Paid search ads provide you with many benefits for marketing[/caption] Everyone wants to be ranked near the top of search engines. And for good reason. The websites that rank at the top of search engines...