1,000 influential WORDS …In 2 seconds! In a day and age where attention deficits and shallow communication abound (texting, Twitter, Facebook, political sound bytes, or ADHD) a carefully crafted photo can deliver a compelling message. No one will argue today that an effective message on your website needs to be short and to the point. If you haven’t…
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Best Practices: Messages that encourage action. Persuading the Caller to Leave a Message and Wait for You Taking the time to craft and then deliver a compelling voice message isn’t a trivial thing. For many it can be difficult or they misunderstand it’s impact, but it is worth it. If your auto message is responsible for…
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Here is a summary of some of the best practices on handling new leads from our attorney’s and from call statistics. Get’em while they’re HOT! Bankruptcy leads can cool off, or jump ship pretty fast (exponentially), but how fast do you need to act before hot potato becomes cold french fries (yuck)? A timely response…
What is Google’s new “Google My Business” – FAQ Google My Business is Google’s the one place that holds all information about you, and the only place you need to remember to go if you want to change the way you are seen on Google. It holds information like photos, address, phone, tagline, description, blogs,…
Ditch the generic ads and go for glory Let’s face it: there are only so many ways to phrase “Get a Free Consultation” in an ad. And when every bankruptcy attorney in the market uses this same, stale invitation, customers begin to see all attorneys as being the same. What if your ads were…
10 things to consider when designing or redesigning your logo Your potential and hired clients see your logo everywhere: on your stationary, website, ads, business cards, and more. This poses the question, how effective is your logo as a marketing tool? The more powerful your logo is, the more you will gain the trust and…
How to implement chat as a part of your bankruptcy website strategy To chat or not to chat, that is the question. As you gain traffic to your bankruptcy website, how well does your site perform in terms of turning visitors into leads? Sure, phone calls and form submissions offer a way for your customers…
6 Ways to Use Email to Attract and Close More Bankruptcy Leads Email is a powerful marketing tool in your arsenal because it allows you to communicate directly to your potential clients in a personal way. When used correctly, email, combined with excellent content and purpose, helps you to attract new customers and to nurture…
Learn how to zig when everyone else is zagging The bad news is that the bankruptcy industry is supersaturated with bankruptcy attorneys in pretty much every large or medium-sized city in the U.S. The good news is that most attorneys market themselves in generic, herdlike ways. They stay in the safe zone and use similar…
7 things you can do to turn bankruptcy leads into paying clients Closing leads can be tough. Very rarely do you get that golden lead that is ready to file immediately. Similar to farming crops, most of the time, leads require a great deal of nurturing and cultivating before they become ready to file bankruptcy…
Determine your market demand and market share in 7 simple steps Where do you stand in comparison with your competitors in terms of market share and number of bankruptcy filings? How can you determine your market share, and how can you make a plan to increase your market share amidst heavy competition? One of…
A brief overview of Google Analytics, Crazy Egg, Optimizely, and more How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking yourself, coworkers, friends, and family these questions may produce some impartial insights, to fully determine your site’s performance and find actionable…
How to tackle the tough topic of price with your customers You’ve all been in the dreaded hotseat before. You answer the phone. A potential customer expresses interest in filing bankruptcy and immediately asks, “What do you charge to file bankrutpcy?” You didn’t expect this question to come so soon. You’re pulse increases slightly.…
Defend your market share from your competitors with your “content castle” In Medieval times, kings built strong, robust castles on high ground as livable spaces in which to defend themselves against opposing kingdoms and nations. In these high strongholds, they could withstand onslaughts from their foes in the security of their fortresses. If you…
21 tips for increasing your phone call effectiveness Talking with inbound calls from people interested in filing bankruptcy can be a stressful situation, especially for attorneys that don’t feel as confident talking on the phone. Many attorneys struggle to develop effective systems and strategies to turn these golden opportunities of interested callers into paying clients.…
Using the VRIO model to compare your firm’s resources with those of your competitors Competition is all about, well, comparing. Customers compare different attorney options for filing bankruptcy and choose the one they feel is best for them. This creates a brutal, intense race of sorts for bankruptcy attorneys to out-compete each other to gain…
Overcome fears and concerns by focusing on the positive Filing bankruptcy is like going through chemotherapy: no one ever wants to have to do it, but once the process is done successfully, they are glad that they did. How can you help those considering bankruptcy to overcome their fears and hesitancy and take that leap…
5 easy steps to gain a better understanding of your business environment Outside of your office, your potential customers are preparing to find an attorney to file bankruptcy. Other law firms are scheming how to compete against you for market share. Your industry is constantly fluctuating with economic and political changes. How well do…
A quick look at bankruptcy industry demand in 2013 We all know that the demand for bankruptcy services fluctuates from month to month and from year to year. Taking a quick look at bankruptcy filing data from January-August 2012 and 2013 reveals the current (and future) state of the industry. What can we learn from…
How marketing, when seen properly, is a money making machine How much does it cost? That’s what many attorneys focus on when evaluating their marketing options. While cost is definitely an important criteria in determining any marketing strategy, a more effective criteria is whether or not the marketing initiative is cost-effective. Taken one step…
Gain trust and optimism from your customers with success stories Bankruptcy is often seen by the public like a fancy weight loss supplement that promises great results, but may or may not work for me (and may even do more harm than good!). How can you instill confidence in your customers that are hesitant and…
Tasks to Perform Regularly for Bankruptcy Marketing Success As an attorney, managing your marketing efforts can often feel overwhelming, especially when you have so many other tasks related to managing your practice and your clientele. When you break down marketing into smaller, bite-sized tasks, you will find that you are able to implement effective marketing…
How landing pages improve your website visitors’ experience on your site Your website’s objective is more than just conveying information to your site visitors. An effective website creates a conversation with your customer. From the time your visitor first arrives at your site to the time that they decide to contact you, your website bears…
7 Easy Steps to Make and Use Ebooks for Bankruptcy Marketing Over half of all bankruptcy-related searches on Google and Bing relate to questions or information about bankruptcy. This gives you an excellent opportunity to meet this need for information and become your customers’ go-to source for answers to their questions. One of the most…
30 Ideas to Improve to Increase Your Bankruptcy Website Conversion Rates Your bankruptcy website has two main goals: to inform and to persuade. With high quality content, you inform visitors about the bankruptcy process and help them feel comfortable that it is a good option for them. However, the ultimate factor in determining whether or…
It all starts with understanding your customers Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy, your customers take to the streets (or search engines, at least) on an important (and sometimes desperate) search for the information they need to make a good decision about filing…
How keywords reveal insights into your consumers’ minds One of the best ways to understand your customers’ needs and interests is to see what keyword phrases they are searching for online. With Google keyword search data, you can learn what exactly consumers need and want, which can help you improve your advertising and website to better…
How we tested Ebooks for lead generation and relationship building Bankruptcy is such a rare, life-changing event that most people have plenty of anxieties, concerns, and questions about how it works and how it can help them. What is the best way to satisfy this need? From January-June 2013, we ran tests to see if…
5 Key PPC Metrics and What They Can Teach You About Your Market and Marketing Google and Bing PPC data are rich sources of insights as to your area, competition, and your marketing. Since each city and state have different levels of consumer demand and competition, PPC data can help you see what your area…
5 important insights you can learn from your competitors’ PPC ads While it can be difficult to monitor all of your competitors’ marketing efforts, tracking PPC ads is a quick and easy way to gain insights into how your competitors are marketing themselves. These insights can help you improve your own PPC ads to help…
Why you should consider joining the ABI Founded in 1982 and with over 13,000 attorneys, judges, and other bankruptcy professionals, the ABI (American Bankruptcy Institute) is an excellent organization to help you network with and learn from experts in the bankruptcy industry. Benefits of joining ABI Provides national and regional converences for continuing legal and…
Why you should consider joining the NACBA The NACBA (National Association of Consumer Bankruptcy Attorneys) is an excellent networking and educational organization for bankruptcy attorneys. It was founded in 1992 and now has over 4,000 members across the U.S. Its goal is to help represent the bankruptcy industry in Congress and to help bankruptcy attorneys…
8 steps to create an effective marketing plan “If you fail to plan, you plan to fail,” so the famous adage goes. Creating a bankruptcy marketing plan gives you the opportunity to create a vision for what you want to achieve, set specific goals that will help you reach that vision, and outline detailed tasks…
Why mobile websites outperform traditional websites By 2014, mobile phone Internet use is predicted to make up over 50% of all Internet usage. This means that a higher percentage of your website visitors are going to be using their phones to read your site content and contact you. Unfortunately, traditional websites look great on…
Avoiding the “all your eggs in one basket” strategy Putting all of your eggs in one basket when it comes to bankruptcy leads can be a dangerous strategy. What if your lead source performs poorly one month? If you are relying on that one source, you may be in for tough times. Your marketing…
Bankruptcy Filings Continue to Decline in 2013 Since 2010, bankruptcy rates have continued to decline as the economy has slowly improved. This trend has continued in 2013 as bankruptcy filings continue to fall. First quarter bankruptcy filings fell to 261,000 nationwide, representing a 16% decrease from first quarter 2012 and a 30% decrease from…
10 simple tasks to get the most out of Linked In LinkedIn is a professional social network of over 200 million individuals in over 200 countries. Used mainly for business purposes, LinkedIn can be a powerful tool for you to expand and strengthen your professional network. LinkedIn has a host of tools at your…
5 Networking Groups You Should Consider Joining and How to Use Them Networking is a proven method to build relationships of trust with other businesses. By growing and strengthening your network of individuals and businesses that you know and trust, you can establish mutually beneficial relationships that can help you strengthen your law firm. …
10 important objections to overcome to close leads Most of your potential clients that are considering bankruptcy have plenty of fears and anxieties due to their stressful financial and legal situations. While they realize that bankruptcy is likely a viable option for them to get a fresh start, they often feel uncomfortable hiring an attorney…
6 tips for turning potential clients into paying clients Sometimes managing your marketing leads can feel like you are panning for gold. It may feel like you have to weed through leads to find the few that are truly solid and ready to hire you. In reality, however, only a small percentage of your…
Differentiate your law firm from the crowd with a great brand As customers try and decide which of the many law firms in your area to hire for their bankruptcy case, whether or not you have a memorable brand can make a difference in whether they choose you or another firm. Just as many…
Strengthen your marketing efforts with testimonials and referrals Your current and past clients can be a great marketing resource for you. As you deliver exceptional service, your clients will feel more inclined to be willing to help you if asked to do so. By gathering testimonials and by seeking referrals, you can strengthen your marketing…
Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook’s advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook advertising work? Account Setup: When people create a…
Establish customer relationships with content marketing Sell, sell, sell! That’s the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions and marketing messages with the intent of generating direct sales, customers are becoming more unwilling to respond to such attempts. There…
A profile of bankruptcy demographic trends from 2006-2010 What are the demographics of the American bankruptcy consumer? Are these demographics changing? In 2010 the Institute for Financial Literacy, whose goal is to promote effective financial education and counseling, completed a study that set out to answer these questions. In this study of data over…
Using Michael Porter’s analytical framework to understand the bankruptcy industry Renowned Harvard Business School professor, Michael Porter, developed a popular framework for industry analysis in 1979. This framework analyzes 5 main forces at work in every industry to determine how competitive and attractive (profitable) the industry is. A tough industry is one in which the…
How to overcome the dynamic nature of the bankruptcy industry As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times. It is highly dynamic in many aspects, which can make it difficult to plan your marketing strategies and activities. Here are the most common…
How to improve your product, pricing, promotions, and place When most people think about marketing, they think about advertising, or promotional efforts. In reality, advertising is only one element of the marketing mix, or all of the elements that combine to help you understand and create value from your services and portray that value to…
Using effective image ads to bring website traffic and leads. When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not really), Images have a power to portray emotion and value in ways that text simply cannot do. For advertising online, this means that image…
How the GDN helps increase your website’s exposure and traffic Have you ever been browsing on websites on the Internet and seen image, text, or animated ads on the top or sides? If so, you have seen the Google Display Network in action. There are thousands of popular websites and blogs in the Google…