21 Aug 500 Words Per Second – What will you say?
1,000 influential WORDS ...
Author: SeboSL
21 Apr Voice Message PLUS++
Best Practices: Messages that encourage action. Persuading the Caller to Leave a Message and Wait for You Taking the time to craft and then deliver a compelling voice message isn't a trivial thing. For many it can be difficult or they misunderstand it’s impact, but it is worth...
15 Apr Best Practices: Handling BK Leads
Here is a summary of some of the best practices on handling new leads from our attorney’s and from call statistics. Get'em while they're HOT! Bankruptcy leads can cool off, or jump ship pretty fast (exponentially), but how fast do you need to act before hot potato...
14 Oct Google My Business – Getting Started
What is Google’s new “Google My Business” - FAQ Google My Business is Google’s the one place that holds all information about you, and the only place you need to remember to go if you want to change the way you are seen on Google. It...
18 Nov 16 Fresh Approaches to Use in Your Bankruptcy Ads
Ditch the generic ads and go for glory [caption id="attachment_4048" align="alignright" width="400"] Truly great ads stand out from the crowd and gain attention and interest[/caption] Let's face it: there are only so many ways to phrase "Get a Free Consultation" in an ad. And when every bankruptcy...
16 Nov Logos 101: What Makes a Bankruptcy Attorney Logo Effective?
10 things to consider when designing or redesigning your logo [caption id="attachment_4033" align="alignright" width="400"] Logos can enhance your marketing and branding identity[/caption] Your potential and hired clients see your logo everywhere: on your stationary, website, ads, business cards, and more. This poses the question, how effective is...
09 Nov Using Chat on Your Bankruptcy Website – Overview
How to implement chat as a part of your bankruptcy website strategy [caption id="attachment_4004" align="alignright" width="400"] Adding chatting capabilities to your website allows you to strengthen customer relationships and increase your website leads[/caption] To chat or not to chat, that is the question. As you gain traffic...
06 Nov Guide for Using Email Marketing Effectively as a Bankruptcy Attorney
6 Ways to Use Email to Attract and Close More Bankruptcy Leads [caption id="attachment_3981" align="alignright" width="400"] Email marketing is an excellent way for you to find and close more leads[/caption] Email is a powerful marketing tool in your arsenal because it allows you to communicate directly to...
28 Oct How to Stand Out in a Crowd of Bankruptcy Attorneys
Learn how to zig when everyone else is zagging [caption id="attachment_3961" align="alignright" width="400"] The more you make yourself stand out from your competitors, the more you will attract customers to your law firm[/caption] The bad news is that the bankruptcy industry is supersaturated with bankruptcy attorneys in...
15 Oct How to Nurture Bankruptcy Leads – Weed, Feed, and Overseed
7 things you can do to turn bankruptcy leads into paying clients [caption id="attachment_3928" align="alignright" width="400"] In 6 simple steps, you can effectively cultivate bankruptcy leads into paying clients[/caption] Closing leads can be tough. Very rarely do you get that golden lead that is ready to file...
12 Oct Determining Where You Stand in Your Competitive Market in Terms of Market Share
Determine your market demand and market share in 7 simple steps [caption id="attachment_3905" align="alignright" width="400"] You can increase your market share by understanding your consumer and competitive market[/caption] Where do you stand in comparison with your competitors in terms of market share and number of bankruptcy filings?...
11 Oct Great Analytics Tools to Improve Conversion Rates of Your Bankruptcy Website
A brief overview of Google Analytics, Crazy Egg, Optimizely, and more [caption id="attachment_3869" align="alignright" width="400"] Use website analytics to help you improve website performance.[/caption] How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking...
05 Oct The Dreaded Question: “What do you charge to file bankruptcy?”
How to tackle the tough topic of price with your customers [caption id="attachment_3849" align="alignright" width="400"] The toughest questions to answer about bankruptcy revolve around price[/caption] You've all been in the dreaded hotseat before. You answer the phone. A potential customer expresses interest in filing bankruptcy and immediately...
30 Sep How Your Content Can Make You King of the Hill
Defend your market share from your competitors with your "content castle" [caption id="attachment_3695" align="alignright" width="400"] As you develop and market high quality content, you build a castle that defends your market share from competitors[/caption] In Medieval times, kings built strong, robust castles on high ground as livable...
28 Sep Improving How You Manage Inbound Calls from Potential Clients
21 tips for increasing your phone call effectiveness [caption id="attachment_3681" align="alignright" width="400"] Phone call management is one of the most important sales tasks that you can do to increase your new client base[/caption] Talking with inbound calls from people interested in filing bankruptcy can be a stressful...
25 Sep How Well Do You Stack Up Against Your Competitors?
Using the VRIO model to compare your firm's resources with those of your competitors [caption id="attachment_3664" align="alignright" width="400"] The VRIO model helps you compare your firm's resources with other firms' resources and determine your competitive strategy[/caption] Competition is all about, well, comparing. Customers compare different attorney options...
21 Sep How to Sell Bankruptcy as a Good Thing to Potential Clients
Overcome fears and concerns by focusing on the positive [caption id="attachment_3628" align="alignright" width="420"] Help you clients focus on the positive and reduce the negative aspects of filing bankruptcy.[/caption] Filing bankruptcy is like going through chemotherapy: no one ever wants to have to do it, but once the...
14 Sep How to Perform Market Research on Your Bankruptcy Customers, Competitors, and Industry
5 easy steps to gain a better understanding of your business environment [caption id="attachment_3409" align="alignright" width="379"] Research your market to find insights on your industry, competitors, and customers[/caption] Outside of your office, your potential customers are preparing to find an attorney to file bankruptcy. Other law firms...
14 Sep Industry Update: Bankruptcy Filings Compared from Jan-Aug 2012 and 2013
A quick look at bankruptcy industry demand in 2013 We all know that the demand for bankruptcy services fluctuates from month to month and from year to year. Taking a quick look at bankruptcy filing data from January-August 2012 and 2013 reveals the current (and future)...
07 Sep Why You Should See Marketing as an Investment, not an Expense
How marketing, when seen properly, is a money making machine [caption id="attachment_3528" align="alignright" width="377"] Your return on investment (ROI) is the #1 determinant of whether or not any marketing initiative is worth your time and money[/caption] How much does it cost? That's what many attorneys focus on...
31 Aug How to Use Success Stories and Case Studies in Bankruptcy Marketing
Gain trust and optimism from your customers with success stories [caption id="attachment_3435" align="alignright" width="400"] Success stories are an excellent way to help your customers gain faith and confidence in your services[/caption] Bankruptcy is often seen by the public like a fancy weight loss supplement that promises great...
12 Aug How to Plan, Execute, and Analyze Bankruptcy Marketing Campaigns
Tasks to Perform Regularly for Bankruptcy Marketing Success [caption id="attachment_3358" align="alignright" width="434"] The 3 stages of bankruptcy marketing campaigns are planning, executing, and analyzing.[/caption] As an attorney, managing your marketing efforts can often feel overwhelming, especially when you have so many other tasks related to managing your...
07 Aug How to Use Custom Bankruptcy Landing Pages to Increase Conversion Rates
How landing pages improve your website visitors' experience on your site [caption id="attachment_3323" align="alignright" width="400"] Landing pages create a more engaging, conversational experience for your website visitors[/caption] Your website's objective is more than just conveying information to your site visitors. An effective website creates a conversation with...
03 Aug How to Create and Use Ebooks for Bankruptcy Marketing
[caption id="attachment_3289" align="alignright" width="356"] You can use Ebooks to answer customer questions, build relationships, and generate leads[/caption] 7 Easy Steps to Make and Use Ebooks for Bankruptcy Marketing Over half of all bankruptcy-related searches on Google and Bing relate to questions or information about bankruptcy. This gives...
27 Jul How to Increase Your Bankruptcy Website Conversion Rate
30 Ideas to Improve to Increase Your Bankruptcy Website Conversion Rates [caption id="attachment_3245" align="alignright" width="400"] Improving your bankruptcy website conversion rates will increase your lead volume[/caption] Your bankruptcy website has two main goals: to inform and to persuade. With high quality content, you inform visitors about the...
26 Jul How to Find Out What Bankruptcy Content Your Customers Want and Need
It all starts with understanding your customers [caption id="attachment_3236" align="alignright" width="400"] You can use keyword searches to determine what kind of bankruptcy content you should create for your customers[/caption] Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy,...
06 Jul Case Study #4: What Can Keyword Searches Tell You About Consumer Needs?
How keywords reveal insights into your consumers' minds [caption id="attachment_3068" align="alignright" width="400"] Keyword search data brings valuable insights into your customers' needs.[/caption] One of the best ways to understand your customers' needs and interests is to see what keyword phrases they are searching for online. With Google keyword...
06 Jul Case Study #3: Can You Use Ebooks for Lead Generation and Relationship Building?
How we tested Ebooks for lead generation and relationship building [caption id="attachment_3010" align="alignright" width="350"] Are Ebooks effective tools for relationship building and lead generation?[/caption] Bankruptcy is such a rare, life-changing event that most people have plenty of anxieties, concerns, and questions about how it works and how...
24 Jun Case Study #2: What You Can Learn From PPC Data
5 Key PPC Metrics and What They Can Teach You About Your Market and Marketing [caption id="attachment_2981" align="alignright" width="432"] You can learn a lot about your area and your marketing by analyzing PPC data[/caption] Google and Bing PPC data are rich sources of insights as to your...
17 Jun How to Analyze Your Competitive Ad Environment
5 important insights you can learn from your competitors' PPC ads While it can be difficult to monitor all of your competitors' marketing efforts, tracking PPC ads is a quick and easy way to gain insights into how your competitors are marketing themselves. These insights can...
14 Jun The ABI – an Educational and Networking Organization for Bankruptcy Attorneys
Why you should consider joining the ABI [caption id="attachment_2957" align="alignright" width="350"] The ABI gives you access to excellent training and networking opportunities[/caption] Founded in 1982 and with over 13,000 attorneys, judges, and other bankruptcy professionals, the ABI (American Bankruptcy Institute) is an excellent organization to help you...
14 Jun The NACBA – a Useful, Beneficial Organization for Bankruptcy Attorneys
Why you should consider joining the NACBA The NACBA (National Association of Consumer Bankruptcy Attorneys) is an excellent networking and educational organization for bankruptcy attorneys. It was founded in 1992 and now has over 4,000 members across the U.S. Its goal is to help represent the...
27 May How to Develop a Bankruptcy Marketing Plan
8 steps to create an effective marketing plan [caption id="attachment_2882" align="alignright" width="350"] Having a detailed marketing plan will help you achieve profitability goals[/caption] "If you fail to plan, you plan to fail," so the famous adage goes. Creating a bankruptcy marketing plan gives you the opportunity to...
27 May What Makes Mobile Websites So Important?
Why mobile websites outperform traditional websites [caption id="attachment_2864" align="alignright" width="300"] Mobile websites adapt your site content to make it more mobile friendly[/caption] By 2014, mobile phone Internet use is predicted to make up over 50% of all Internet usage. This means that a higher percentage of your...
27 May Why You Should Diversify Your Bankruptcy Lead Sources
Avoiding the "all your eggs in one basket" strategy [caption id="attachment_2852" align="alignright" width="350"] Diversifying your lead sources prevents the "putting all your eggs in one basket" strategy.[/caption] Putting all of your eggs in one basket when it comes to bankruptcy leads can be a dangerous strategy. What...
27 May Bankruptcy Filing Trends for First Quarter 2013
Bankruptcy Filings Continue to Decline in 2013 [caption id="attachment_2845" align="alignright" width="370"] Bankruptcy filings continue to fall in 2013 as the economy slowly recovers. States in dark shades have higher per capita filings. Source: www.creditcards.com[/caption] Since 2010, bankruptcy rates have continued to decline as the economy has slowly...
24 May How to Use Linked In as a Networking Tool
10 simple tasks to get the most out of Linked In [caption id="attachment_2834" align="alignright" width="396"] LinkedIn is an excellent tool for professional networking[/caption] LinkedIn is a professional social network of over 200 million individuals in over 200 countries. Used mainly for business purposes, LinkedIn can be a...
24 May How to Leverage Networking to Strengthen Your Bankruptcy Law Firm
5 Networking Groups You Should Consider Joining and How to Use Them [caption id="attachment_2826" align="alignright" width="350"] Networking groups can help you create valuable relationships and grow your law practice[/caption] Networking is a proven method to build relationships of trust with other businesses. By growing and strengthening your...
24 May How to Help Bankruptcy Clients Overcome Objections and Fears
10 important objections to overcome to close leads [caption id="attachment_2805" align="alignright" width="350"] Many people must overcome their objections before they consider hiring you and filing bankruptcy[/caption] Most of your potential clients that are considering bankruptcy have plenty of fears and anxieties due to their stressful financial and...
23 May How to Effectively Close Bankruptcy Leads
6 tips for turning potential clients into paying clients [caption id="attachment_2794" align="alignright" width="350"] Turning leads into clients can often feel like you are panning for a few gold nuggets[/caption] Sometimes managing your marketing leads can feel like you are panning for gold. It may feel like you...
11 Apr How to Create a Powerful Brand Image
Differentiate your law firm from the crowd with a great brand As customers try and decide which of the many law firms in your area to hire for their bankruptcy case, whether or not you have a memorable brand can make a difference in whether they...
10 Apr How to Use Testimonials and Referrals Effectively
Strengthen your marketing efforts with testimonials and referrals Your current and past clients can be a great marketing resource for you. As you deliver exceptional service, your clients will feel more inclined to be willing to help you if asked to do so. By gathering testimonials...
10 Apr Overview of Facebook Advertising
Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook's advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook...
09 Apr Overview of Content Marketing
Establish customer relationships with content marketing [caption id="attachment_2533" align="alignright" width="374"] Content marketing establishes goodwill and a relationship with your customer.[/caption] Sell, sell, sell! That's the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions...
19 Mar A Demographic Overview of the American Bankruptcy Consumer
A profile of bankruptcy demographic trends from 2006-2010 [caption id="attachment_2365" align="alignright" width="350"] A glimpse at demographic trends from 2006-2010[/caption] What are the demographics of the American bankruptcy consumer? Are these demographics changing? In 2010 the Institute for Financial Literacy, whose goal is to promote effective financial education...
18 Mar The Top 5 Market Forces at Work in the Bankruptcy Industry
Using Michael Porter's analytical framework to understand the bankruptcy industry [caption id="attachment_2345" align="alignright" width="396"] Porter's 5 Forces is a popular framework for analyzing industries as a whole.[/caption] Renowned Harvard Business School professor, Michael Porter, developed a popular framework for industry analysis in 1979. This framework analyzes 5...
15 Mar The Challenge of Inconsistency and Seasonality in the Bankruptcy Market
How to overcome the dynamic nature of the bankruptcy industry [caption id="attachment_2306" align="alignright" width="350"] The bankruptcy industry has several challenges that arise from its highly dynamic nature[/caption] As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times....
15 Mar The 4 P’s of Marketing for Bankruptcy Attorneys
How to improve your product, pricing, promotions, and place [caption id="attachment_2285" align="alignright" width="350"] Price, product, promotions, and place are the core elements of a marketing strategy[/caption] When most people think about marketing, they think about advertising, or promotional efforts. In reality, advertising is only one element of...
14 Mar How to Create Great Image Ads
Using effective image ads to bring website traffic and leads. [caption id="attachment_2222" align="alignright" width="350"] Images can have powerful use in advertising to engage viewers and grab attention[/caption] When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not...
14 Mar Overview of the Google Display Network (GDN)
How the GDN helps increase your website's exposure and traffic [caption id="attachment_2212" align="alignright" width="350"] The GDN gives you the opportunity to advertise on hundreds of popular websites[/caption] Have you ever been browsing on websites on the Internet and seen image, text, or animated ads on the top...
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