21 Aug 500 Words Per Second – What will you say?
1,000 influential WORDS ...
1,000 influential WORDS ...
Best Practices: Messages that encourage action. Persuading the Caller to Leave a Message and Wait for You Taking the time to craft and then deliver a compelling voice message isn't a trivial thing. For many it can be difficult or they misunderstand it’s impact, but it is worth...
Here is a summary of some of the best practices on handling new leads from our attorney’s and from call statistics. Get'em while they're HOT! Bankruptcy leads can cool off, or jump ship pretty fast (exponentially), but how fast do you need to act before hot potato...
What is Google’s new “Google My Business” - FAQ Google My Business is Google’s the one place that holds all information about you, and the only place you need to remember to go if you want to change the way you are seen on Google. It...
Ditch the generic ads and go for glory [caption id="attachment_4048" align="alignright" width="400"] Truly great ads stand out from the crowd and gain attention and interest[/caption] Let's face it: there are only so many ways to phrase "Get a Free Consultation" in an ad. And when every bankruptcy...
10 things to consider when designing or redesigning your logo [caption id="attachment_4033" align="alignright" width="400"] Logos can enhance your marketing and branding identity[/caption] Your potential and hired clients see your logo everywhere: on your stationary, website, ads, business cards, and more. This poses the question, how effective is...
How to implement chat as a part of your bankruptcy website strategy [caption id="attachment_4004" align="alignright" width="400"] Adding chatting capabilities to your website allows you to strengthen customer relationships and increase your website leads[/caption] To chat or not to chat, that is the question. As you gain traffic...
6 Ways to Use Email to Attract and Close More Bankruptcy Leads [caption id="attachment_3981" align="alignright" width="400"] Email marketing is an excellent way for you to find and close more leads[/caption] Email is a powerful marketing tool in your arsenal because it allows you to communicate directly to...
Learn how to zig when everyone else is zagging [caption id="attachment_3961" align="alignright" width="400"] The more you make yourself stand out from your competitors, the more you will attract customers to your law firm[/caption] The bad news is that the bankruptcy industry is supersaturated with bankruptcy attorneys in...
7 things you can do to turn bankruptcy leads into paying clients [caption id="attachment_3928" align="alignright" width="400"] In 6 simple steps, you can effectively cultivate bankruptcy leads into paying clients[/caption] Closing leads can be tough. Very rarely do you get that golden lead that is ready to file...
Determine your market demand and market share in 7 simple steps [caption id="attachment_3905" align="alignright" width="400"] You can increase your market share by understanding your consumer and competitive market[/caption] Where do you stand in comparison with your competitors in terms of market share and number of bankruptcy filings?...
A brief overview of Google Analytics, Crazy Egg, Optimizely, and more [caption id="attachment_3869" align="alignright" width="400"] Use website analytics to help you improve website performance.[/caption] How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking...
How to tackle the tough topic of price with your customers [caption id="attachment_3849" align="alignright" width="400"] The toughest questions to answer about bankruptcy revolve around price[/caption] You've all been in the dreaded hotseat before. You answer the phone. A potential customer expresses interest in filing bankruptcy and immediately...
Defend your market share from your competitors with your "content castle" [caption id="attachment_3695" align="alignright" width="400"] As you develop and market high quality content, you build a castle that defends your market share from competitors[/caption] In Medieval times, kings built strong, robust castles on high ground as livable...
21 tips for increasing your phone call effectiveness [caption id="attachment_3681" align="alignright" width="400"] Phone call management is one of the most important sales tasks that you can do to increase your new client base[/caption] Talking with inbound calls from people interested in filing bankruptcy can be a stressful...
Using the VRIO model to compare your firm's resources with those of your competitors [caption id="attachment_3664" align="alignright" width="400"] The VRIO model helps you compare your firm's resources with other firms' resources and determine your competitive strategy[/caption] Competition is all about, well, comparing. Customers compare different attorney options...
Overcome fears and concerns by focusing on the positive [caption id="attachment_3628" align="alignright" width="420"] Help you clients focus on the positive and reduce the negative aspects of filing bankruptcy.[/caption] Filing bankruptcy is like going through chemotherapy: no one ever wants to have to do it, but once the...
5 easy steps to gain a better understanding of your business environment [caption id="attachment_3409" align="alignright" width="379"] Research your market to find insights on your industry, competitors, and customers[/caption] Outside of your office, your potential customers are preparing to find an attorney to file bankruptcy. Other law firms...
A quick look at bankruptcy industry demand in 2013 We all know that the demand for bankruptcy services fluctuates from month to month and from year to year. Taking a quick look at bankruptcy filing data from January-August 2012 and 2013 reveals the current (and future)...
How marketing, when seen properly, is a money making machine [caption id="attachment_3528" align="alignright" width="377"] Your return on investment (ROI) is the #1 determinant of whether or not any marketing initiative is worth your time and money[/caption] How much does it cost? That's what many attorneys focus on...
Gain trust and optimism from your customers with success stories [caption id="attachment_3435" align="alignright" width="400"] Success stories are an excellent way to help your customers gain faith and confidence in your services[/caption] Bankruptcy is often seen by the public like a fancy weight loss supplement that promises great...
Tasks to Perform Regularly for Bankruptcy Marketing Success [caption id="attachment_3358" align="alignright" width="434"] The 3 stages of bankruptcy marketing campaigns are planning, executing, and analyzing.[/caption] As an attorney, managing your marketing efforts can often feel overwhelming, especially when you have so many other tasks related to managing your...
How landing pages improve your website visitors' experience on your site [caption id="attachment_3323" align="alignright" width="400"] Landing pages create a more engaging, conversational experience for your website visitors[/caption] Your website's objective is more than just conveying information to your site visitors. An effective website creates a conversation with...
[caption id="attachment_3289" align="alignright" width="356"] You can use Ebooks to answer customer questions, build relationships, and generate leads[/caption] 7 Easy Steps to Make and Use Ebooks for Bankruptcy Marketing Over half of all bankruptcy-related searches on Google and Bing relate to questions or information about bankruptcy. This gives...
30 Ideas to Improve to Increase Your Bankruptcy Website Conversion Rates [caption id="attachment_3245" align="alignright" width="400"] Improving your bankruptcy website conversion rates will increase your lead volume[/caption] Your bankruptcy website has two main goals: to inform and to persuade. With high quality content, you inform visitors about the...
It all starts with understanding your customers [caption id="attachment_3236" align="alignright" width="400"] You can use keyword searches to determine what kind of bankruptcy content you should create for your customers[/caption] Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy,...
How keywords reveal insights into your consumers' minds [caption id="attachment_3068" align="alignright" width="400"] Keyword search data brings valuable insights into your customers' needs.[/caption] One of the best ways to understand your customers' needs and interests is to see what keyword phrases they are searching for online. With Google keyword...
How we tested Ebooks for lead generation and relationship building [caption id="attachment_3010" align="alignright" width="350"] Are Ebooks effective tools for relationship building and lead generation?[/caption] Bankruptcy is such a rare, life-changing event that most people have plenty of anxieties, concerns, and questions about how it works and how...
5 Key PPC Metrics and What They Can Teach You About Your Market and Marketing [caption id="attachment_2981" align="alignright" width="432"] You can learn a lot about your area and your marketing by analyzing PPC data[/caption] Google and Bing PPC data are rich sources of insights as to your...
5 important insights you can learn from your competitors' PPC ads While it can be difficult to monitor all of your competitors' marketing efforts, tracking PPC ads is a quick and easy way to gain insights into how your competitors are marketing themselves. These insights can...
Why you should consider joining the ABI [caption id="attachment_2957" align="alignright" width="350"] The ABI gives you access to excellent training and networking opportunities[/caption] Founded in 1982 and with over 13,000 attorneys, judges, and other bankruptcy professionals, the ABI (American Bankruptcy Institute) is an excellent organization to help you...
Why you should consider joining the NACBA The NACBA (National Association of Consumer Bankruptcy Attorneys) is an excellent networking and educational organization for bankruptcy attorneys. It was founded in 1992 and now has over 4,000 members across the U.S. Its goal is to help represent the...
8 steps to create an effective marketing plan [caption id="attachment_2882" align="alignright" width="350"] Having a detailed marketing plan will help you achieve profitability goals[/caption] "If you fail to plan, you plan to fail," so the famous adage goes. Creating a bankruptcy marketing plan gives you the opportunity to...
Why mobile websites outperform traditional websites [caption id="attachment_2864" align="alignright" width="300"] Mobile websites adapt your site content to make it more mobile friendly[/caption] By 2014, mobile phone Internet use is predicted to make up over 50% of all Internet usage. This means that a higher percentage of your...
Avoiding the "all your eggs in one basket" strategy [caption id="attachment_2852" align="alignright" width="350"] Diversifying your lead sources prevents the "putting all your eggs in one basket" strategy.[/caption] Putting all of your eggs in one basket when it comes to bankruptcy leads can be a dangerous strategy. What...
Bankruptcy Filings Continue to Decline in 2013 [caption id="attachment_2845" align="alignright" width="370"] Bankruptcy filings continue to fall in 2013 as the economy slowly recovers. States in dark shades have higher per capita filings. Source: www.creditcards.com[/caption] Since 2010, bankruptcy rates have continued to decline as the economy has slowly...
10 simple tasks to get the most out of Linked In [caption id="attachment_2834" align="alignright" width="396"] LinkedIn is an excellent tool for professional networking[/caption] LinkedIn is a professional social network of over 200 million individuals in over 200 countries. Used mainly for business purposes, LinkedIn can be a...
5 Networking Groups You Should Consider Joining and How to Use Them [caption id="attachment_2826" align="alignright" width="350"] Networking groups can help you create valuable relationships and grow your law practice[/caption] Networking is a proven method to build relationships of trust with other businesses. By growing and strengthening your...
10 important objections to overcome to close leads [caption id="attachment_2805" align="alignright" width="350"] Many people must overcome their objections before they consider hiring you and filing bankruptcy[/caption] Most of your potential clients that are considering bankruptcy have plenty of fears and anxieties due to their stressful financial and...
6 tips for turning potential clients into paying clients [caption id="attachment_2794" align="alignright" width="350"] Turning leads into clients can often feel like you are panning for a few gold nuggets[/caption] Sometimes managing your marketing leads can feel like you are panning for gold. It may feel like you...
Differentiate your law firm from the crowd with a great brand As customers try and decide which of the many law firms in your area to hire for their bankruptcy case, whether or not you have a memorable brand can make a difference in whether they...
Strengthen your marketing efforts with testimonials and referrals Your current and past clients can be a great marketing resource for you. As you deliver exceptional service, your clients will feel more inclined to be willing to help you if asked to do so. By gathering testimonials...
Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook's advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook...
Establish customer relationships with content marketing [caption id="attachment_2533" align="alignright" width="374"] Content marketing establishes goodwill and a relationship with your customer.[/caption] Sell, sell, sell! That's the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions...
A profile of bankruptcy demographic trends from 2006-2010 [caption id="attachment_2365" align="alignright" width="350"] A glimpse at demographic trends from 2006-2010[/caption] What are the demographics of the American bankruptcy consumer? Are these demographics changing? In 2010 the Institute for Financial Literacy, whose goal is to promote effective financial education...
Using Michael Porter's analytical framework to understand the bankruptcy industry [caption id="attachment_2345" align="alignright" width="396"] Porter's 5 Forces is a popular framework for analyzing industries as a whole.[/caption] Renowned Harvard Business School professor, Michael Porter, developed a popular framework for industry analysis in 1979. This framework analyzes 5...
How to overcome the dynamic nature of the bankruptcy industry [caption id="attachment_2306" align="alignright" width="350"] The bankruptcy industry has several challenges that arise from its highly dynamic nature[/caption] As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times....
How to improve your product, pricing, promotions, and place [caption id="attachment_2285" align="alignright" width="350"] Price, product, promotions, and place are the core elements of a marketing strategy[/caption] When most people think about marketing, they think about advertising, or promotional efforts. In reality, advertising is only one element of...
Using effective image ads to bring website traffic and leads. [caption id="attachment_2222" align="alignright" width="350"] Images can have powerful use in advertising to engage viewers and grab attention[/caption] When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not...
How the GDN helps increase your website's exposure and traffic [caption id="attachment_2212" align="alignright" width="350"] The GDN gives you the opportunity to advertise on hundreds of popular websites[/caption] Have you ever been browsing on websites on the Internet and seen image, text, or animated ads on the top...