5 Steps to Have More Effective Consultations

A simple process to follow to increase your close rate on free consultations Not all Free consultations are created equal. While nearly every attorney on earth offers them as a marketing tool, attorneys vary greatly in their ability to effectively present their services and persuade potential clients to become paying clients. Some can close upwards…

Overview of Google Analytics

Why you should use Google Analytics to measure and improve your site’s performance Does your website stink or does it shine? This is one of many questions that Google Analytics, a free, robust software platform, can answer.  It can give you key insights into your website’s performance. Specifically, it can answer: Who is coming to…

Keyword Bidding Strategies

How to determine what you should pay per click in Google and Bing Pay per click advertising is great in that you only pay when someone clicks on your ad and comes to your website. But what do you actually end up paying per click? That depends on your keyword bid.   Google and Bing…

How to Research Keywords to Target

3 simple steps to researching keywords related to your customers’ searches Keywords are at the core of search engine advertising.  By choosing keywords to target, you are telling search engines when you want to show your ads.   There are millions of searches a day on search engines like Google and Bing for all sorts…

Building Blocks of a PPC Account

A Brief Overview of the 5 Core Elements of PPC Advertising Accounts For those unfamiliar with Pay Per Click advertising, creating and managing an account can have a steep learning curve. Where do you start? While there of plenty of advanced optimization strategies, taking care of the basics will produce the most results. Here are…

Overview of Onsite SEO Factors

6 Webpage Elements That You Can Modify to Increase SEO Rankings Google, Bing, and other search engines analyze webpages to 1) determine their content and 2) rank pages that are most relevant to users’ search phrases. About 25-30% of search engine ranking factors are determined by “onsite SEO”, or the elements on a webpage that…

Remarketing Overview and Strategies

How to use remarketing to reach out to past website visitors Most of your online marketing efforts consist of getting Internet users to come to your website and complete an action like contacting you for a Free consultation. What happens when people leave your website? How do you reach out to them again?   Luckily,…

How to Implement an Effective Blogging Strategy

6 steps to creating a rock-solid blogging campaign Blogging isn’t difficult. You simply create frequent, quality content about insights, tips, and advice about various topics. Problems that most attorneys face when implementing a blogging campaign Not planned well Infrequent Low quality content No SEO component Here are the steps you should follow to effectively blog.…

Benefits of an Effective Blogging Strategy

3 reasons you should consider starting a legal blog A blog is a website or part of a website that is dedicated to sharing insights, tips, and advice about various topics.   Nowadays, blogging isn’t just for sharing cooking recipes and family vacation stories. It has developed over time to become an effective medium to…

Price Wars in the Bankruptcy Industry

How to win a market of competitive price wars Prices are important, but they aren’t everything. In the bankruptcy industry, however, prices are becoming the focus for attorneys and consumers to such an extent as to harm both consumers and attorneys in the process. Effects of lowering prices Many attorneys lower their prices dramatically to…

Are Legal Services a Commodity?

5 strategies you should pursue to avoid becoming a commodity A commodity is a mass-produced, unspecialized product, such as lumber, oil, or sugar. It is considered a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors other than price.   If legal services become a commodity…

4 Ways to Market Your Law Firm Offline

Consider Using Billboards, Radio, TV, and Direct Mail While much advertising is shifting towards the Internet, there are still plenty of opportunities to reach out to your customers offline. CONSider using these mediums as you try and attract potential clients to use your services. 1. Direct Mail PROS: With direct mail, you can create or…

Understanding Your Competitive Environment

How to analyze your competition effectively Let’s face the tough truth: the bankruptcy attorney market is highly competitive. In most areas, competition is fierce as attorneys fight over market share for bankruptcy filings. How can you effectively compete? It all begins by gaining a comprehensive understanding of your competition. Specifically, here are some questions that…

Bankruptcy Trends From 2008-2012

Bankruptcy Filings Decline 14% in 2012 It is clear that the bankruptcy industry follows economic trends quite heavily. Recent data from the U.S. court system on bankruptcy filings shows that bankruptcies continue to decline, meaning that attorneys may need to reevaluate their marketing strategies. Overall, bankruptcy filings declined by 14% in 2012 from 2011. This…

Benefits of Paid Search Advertising

6 reasons you should consider trying paid advertising Everyone wants to be ranked near the top of search engines. And for good reason. The websites that rank at the top of search engines get the most traffic and produce the most leads. Fortunately, paid search advertising gives you this option. Here are 6 reasons why…

Benefits of Internet Marketing

6 benefits that make Internet marketing a great option for law firms Law firms face challenging marketing decisions. How do they find niche groups seeking legal services and market to them more effectively than the slew of other attorneys in their area? The Internet provides 6 main benefits that make it a must for attorneys.…