Great Analytics Tools to Improve Conversion Rates of Your Bankruptcy Website

A brief overview of Google Analytics, Crazy Egg, Optimizely, and more How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking yourself, coworkers, friends, and family these questions may produce some impartial insights, to fully determine your site’s performance and find actionable…

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The ABI – an Educational and Networking Organization for Bankruptcy Attorneys

Why you should consider joining the ABI Founded in 1982 and with over 13,000 attorneys, judges, and other bankruptcy professionals, the ABI (American Bankruptcy Institute) is an excellent organization to help you network with and learn from experts in the bankruptcy industry. Benefits of joining ABI Provides national and regional converences for continuing legal and…

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Overview of Facebook Advertising

Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook’s advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook advertising work? Account Setup: When people create a…

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Overview of Content Marketing

Establish customer relationships with content marketing Sell, sell, sell! That’s the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions and marketing messages with the intent of generating direct sales, customers are becoming more unwilling to respond to such attempts.   There…

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How to Create Great Image Ads

Using effective image ads to bring website traffic and leads. When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not really), Images have a power to portray emotion and value in ways that text simply cannot do.   For advertising online, this means that image…

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