3 simple steps to researching keywords related to your customers’ searches Keywords are at the core of search engine advertising. By choosing keywords to target, you are telling search engines when you want to show your ads. There are millions of searches a day on search engines like Google and Bing for all sorts…
The pros and cons of using Google Adwords and Bing Ads By now, most people have heard about Google Adwords. However, Microsoft’s launch of Bing in 2009, subsequent development of its Bing Ads platform, and partnership with the Yahoo search engine have posed new opportunities for advertisers. Should you advertise in Google Adwords, Bing…
Tips and advice for writing and testing PPC ads Ad writing is one of the best activities that you can do to increase profits. Ad writing and testing allows you to 1) increase website traffic, 2) bring you more leads and sales, and 3) learn about your customers’ wants and needs. Ad writing is primarily…
A Brief Overview of the 5 Core Elements of PPC Advertising Accounts For those unfamiliar with Pay Per Click advertising, creating and managing an account can have a steep learning curve. Where do you start? While there of plenty of advanced optimization strategies, taking care of the basics will produce the most results. Here are…