What is Google’s new “Google My Business” – FAQ Google My Business is Google’s the one place that holds all information about you, and the only place you need to remember to go if you want to change the way you are seen on Google. It holds information like photos, address, phone, tagline, description, blogs,…
How to implement chat as a part of your bankruptcy website strategy To chat or not to chat, that is the question. As you gain traffic to your bankruptcy website, how well does your site perform in terms of turning visitors into leads? Sure, phone calls and form submissions offer a way for your customers…
6 Ways to Use Email to Attract and Close More Bankruptcy Leads Email is a powerful marketing tool in your arsenal because it allows you to communicate directly to your potential clients in a personal way. When used correctly, email, combined with excellent content and purpose, helps you to attract new customers and to nurture…
A brief overview of Google Analytics, Crazy Egg, Optimizely, and more How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking yourself, coworkers, friends, and family these questions may produce some impartial insights, to fully determine your site’s performance and find actionable…
How landing pages improve your website visitors’ experience on your site Your website’s objective is more than just conveying information to your site visitors. An effective website creates a conversation with your customer. From the time your visitor first arrives at your site to the time that they decide to contact you, your website bears…
7 Easy Steps to Make and Use Ebooks for Bankruptcy Marketing Over half of all bankruptcy-related searches on Google and Bing relate to questions or information about bankruptcy. This gives you an excellent opportunity to meet this need for information and become your customers’ go-to source for answers to their questions. One of the most…
30 Ideas to Improve to Increase Your Bankruptcy Website Conversion Rates Your bankruptcy website has two main goals: to inform and to persuade. With high quality content, you inform visitors about the bankruptcy process and help them feel comfortable that it is a good option for them. However, the ultimate factor in determining whether or…
It all starts with understanding your customers Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy, your customers take to the streets (or search engines, at least) on an important (and sometimes desperate) search for the information they need to make a good decision about filing…
5 important insights you can learn from your competitors’ PPC ads While it can be difficult to monitor all of your competitors’ marketing efforts, tracking PPC ads is a quick and easy way to gain insights into how your competitors are marketing themselves. These insights can help you improve your own PPC ads to help…
Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook’s advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook advertising work? Account Setup: When people create a…
Using effective image ads to bring website traffic and leads. When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not really), Images have a power to portray emotion and value in ways that text simply cannot do. For advertising online, this means that image…
How the GDN helps increase your website’s exposure and traffic Have you ever been browsing on websites on the Internet and seen image, text, or animated ads on the top or sides? If so, you have seen the Google Display Network in action. There are thousands of popular websites and blogs in the Google…
Why you should consider listing your law firm on local directories We all remember the good ole’ days of using phone books to find local plumbers, landscapers, and yes…attorneys. You may have even advertised in phone books to generate leads. Long gone are those days as search engines continue to provide faster (and often better)…
Why you should use Google Analytics to measure and improve your site’s performance Does your website stink or does it shine? This is one of many questions that Google Analytics, a free, robust software platform, can answer. It can give you key insights into your website’s performance. Specifically, it can answer: Who is coming to…
How to determine what you should pay per click in Google and Bing Pay per click advertising is great in that you only pay when someone clicks on your ad and comes to your website. But what do you actually end up paying per click? That depends on your keyword bid. Google and Bing…
3 simple steps to researching keywords related to your customers’ searches Keywords are at the core of search engine advertising. By choosing keywords to target, you are telling search engines when you want to show your ads. There are millions of searches a day on search engines like Google and Bing for all sorts…
The pros and cons of using Google Adwords and Bing Ads By now, most people have heard about Google Adwords. However, Microsoft’s launch of Bing in 2009, subsequent development of its Bing Ads platform, and partnership with the Yahoo search engine have posed new opportunities for advertisers. Should you advertise in Google Adwords, Bing…
Tips and advice for writing and testing PPC ads Ad writing is one of the best activities that you can do to increase profits. Ad writing and testing allows you to 1) increase website traffic, 2) bring you more leads and sales, and 3) learn about your customers’ wants and needs. Ad writing is primarily…
A Brief Overview of the 5 Core Elements of PPC Advertising Accounts For those unfamiliar with Pay Per Click advertising, creating and managing an account can have a steep learning curve. Where do you start? While there of plenty of advanced optimization strategies, taking care of the basics will produce the most results. Here are…
6 Webpage Elements That You Can Modify to Increase SEO Rankings Google, Bing, and other search engines analyze webpages to 1) determine their content and 2) rank pages that are most relevant to users’ search phrases. About 25-30% of search engine ranking factors are determined by “onsite SEO”, or the elements on a webpage that…
How to use remarketing to reach out to past website visitors Most of your online marketing efforts consist of getting Internet users to come to your website and complete an action like contacting you for a Free consultation. What happens when people leave your website? How do you reach out to them again? Luckily,…
6 steps to creating a rock-solid blogging campaign Blogging isn’t difficult. You simply create frequent, quality content about insights, tips, and advice about various topics. Problems that most attorneys face when implementing a blogging campaign Not planned well Infrequent Low quality content No SEO component Here are the steps you should follow to effectively blog.…
3 reasons you should consider starting a legal blog A blog is a website or part of a website that is dedicated to sharing insights, tips, and advice about various topics. Nowadays, blogging isn’t just for sharing cooking recipes and family vacation stories. It has developed over time to become an effective medium to…
6 Steps to Using PPC Advertising to Generate Leads Pay per click (PPC) advertising on search engines like Google and Bing is a very simple process. Individuals search for bankruptcy help, click on ads, and come to your website. That’s it. However, knowing how to manage the advertising platforms effectively can take some work. Mistakes…
7 Essential Tools to Use to Market Your Law Firm Online If you want to market your law practice online, where do you start? There are 7 main resources that you should consider using. Depending on your business goals, each of these resources offers unique benefits for you. Pick and choose the ones that you…
3 reasons to pursue an organic ranking strategy Having your website ranked organically on the first page of Google or Bing can be a beautiful thing for your law firm. Here are 3 reasons you should consider launching a long-term organic search strategy: 1. Free clicks and website traffic Paid search ads cost money each…
6 reasons you should consider trying paid advertising Everyone wants to be ranked near the top of search engines. And for good reason. The websites that rank at the top of search engines get the most traffic and produce the most leads. Fortunately, paid search advertising gives you this option. Here are 6 reasons why…
6 benefits that make Internet marketing a great option for law firms Law firms face challenging marketing decisions. How do they find niche groups seeking legal services and market to them more effectively than the slew of other attorneys in their area? The Internet provides 6 main benefits that make it a must for attorneys.…