By Takkk (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

Voice Message PLUS++

Best Practices: Messages that encourage action. Persuading the Caller to Leave a Message and Wait for You Taking the time to craft and then deliver a compelling voice message isn’t a trivial thing. For many it can be difficult or they misunderstand it’s impact, but it is worth it.  If your auto message is responsible for…

What Makes Mobile Websites So Important?

Why mobile websites outperform traditional websites By 2014, mobile phone Internet use is predicted to make up over 50% of all Internet usage. This means that a higher percentage of your website visitors are going to be using their phones to read your site content and contact you.   Unfortunately, traditional websites look great on…

Overview of Content Marketing

Establish customer relationships with content marketing Sell, sell, sell! That’s the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions and marketing messages with the intent of generating direct sales, customers are becoming more unwilling to respond to such attempts.   There…

5 Steps to Have More Effective Consultations

A simple process to follow to increase your close rate on free consultations Not all Free consultations are created equal. While nearly every attorney on earth offers them as a marketing tool, attorneys vary greatly in their ability to effectively present their services and persuade potential clients to become paying clients. Some can close upwards…

Price Wars in the Bankruptcy Industry

How to win a market of competitive price wars Prices are important, but they aren’t everything. In the bankruptcy industry, however, prices are becoming the focus for attorneys and consumers to such an extent as to harm both consumers and attorneys in the process. Effects of lowering prices Many attorneys lower their prices dramatically to…

Are Legal Services a Commodity?

5 strategies you should pursue to avoid becoming a commodity A commodity is a mass-produced, unspecialized product, such as lumber, oil, or sugar. It is considered a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors other than price.   If legal services become a commodity…

4 Ways to Market Your Law Firm Offline

Consider Using Billboards, Radio, TV, and Direct Mail While much advertising is shifting towards the Internet, there are still plenty of opportunities to reach out to your customers offline. CONSider using these mediums as you try and attract potential clients to use your services. 1. Direct Mail PROS: With direct mail, you can create or…

Understanding Your Competitive Environment

How to analyze your competition effectively Let’s face the tough truth: the bankruptcy attorney market is highly competitive. In most areas, competition is fierce as attorneys fight over market share for bankruptcy filings. How can you effectively compete? It all begins by gaining a comprehensive understanding of your competition. Specifically, here are some questions that…