Daily Archives: March 15, 2013

The Challenge of Inconsistency and Seasonality in the Bankruptcy Market

How to overcome the dynamic nature of the bankruptcy industry As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times. It is highly dynamic in many aspects, which can make it difficult to plan your marketing strategies and activities.   Here are the most common…

The 4 P’s of Marketing for Bankruptcy Attorneys

How to improve your product, pricing, promotions, and place When most people think about marketing, they think about advertising, or promotional efforts. In reality, advertising is only one element of the marketing mix, or all of the elements that combine to help you understand and create value from your services and portray that value to…