Daily Archives: July 6, 2013

Case Study #4: What Can Keyword Searches Tell You About Consumer Needs?

How keywords reveal insights into your consumers’ minds One of the best ways to understand your customers’ needs and interests is to see what keyword phrases they are searching for online. With Google keyword search data, you can learn what exactly consumers need and want, which can help you improve your advertising and website to better…

Case Study #3: Can You Use Ebooks for Lead Generation and Relationship Building?

How we tested Ebooks for lead generation and relationship building Bankruptcy is such a rare, life-changing event that most people have plenty of anxieties, concerns, and questions about how it works and how it can help them. What is the best way to satisfy this need? From January-June 2013, we ran tests to see if…