How keywords reveal insights into your consumers’ minds One of the best ways to understand your customers’ needs and interests is to see what keyword phrases they are searching for online. With Google keyword search data, you can learn what exactly consumers need and want, which can help you improve your advertising and website to better…
How we tested Ebooks for lead generation and relationship building Bankruptcy is such a rare, life-changing event that most people have plenty of anxieties, concerns, and questions about how it works and how it can help them. What is the best way to satisfy this need? From January-June 2013, we ran tests to see if…
5 Key PPC Metrics and What They Can Teach You About Your Market and Marketing Google and Bing PPC data are rich sources of insights as to your area, competition, and your marketing. Since each city and state have different levels of consumer demand and competition, PPC data can help you see what your area…
How creating a mobile site increased our conversion rates by 6-8% In September 2012 we learned something about our clients’ websites that we built: While they looked great on computers, they all looked terrible on mobile devices. Why did that matter? Because we learned that over 15% of all of our clients’ traffic was from…