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Daily Archives: September 7, 2013

Why You Should See Marketing as an Investment, not an Expense

Marketing and SalesBy SeboSeptember 7, 2013

How marketing, when seen properly, is a money making machine How much does it cost? That’s what many attorneys focus on when evaluating their marketing options. While cost is definitely an important criteria in determining any marketing strategy, a more effective criteria is whether or not the marketing initiative is cost-effective.   Taken one step…

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