How to determine what you should pay per click in Google and Bing Pay per click advertising is great in that you only pay when someone clicks on your ad and comes to your website. But what do you actually end up paying per click? That depends on your keyword bid. Google and Bing…
3 simple steps to researching keywords related to your customers’ searches Keywords are at the core of search engine advertising. By choosing keywords to target, you are telling search engines when you want to show your ads. There are millions of searches a day on search engines like Google and Bing for all sorts…
The pros and cons of using Google Adwords and Bing Ads By now, most people have heard about Google Adwords. However, Microsoft’s launch of Bing in 2009, subsequent development of its Bing Ads platform, and partnership with the Yahoo search engine have posed new opportunities for advertisers. Should you advertise in Google Adwords, Bing…
Tips and advice for writing and testing PPC ads Ad writing is one of the best activities that you can do to increase profits. Ad writing and testing allows you to 1) increase website traffic, 2) bring you more leads and sales, and 3) learn about your customers’ wants and needs. Ad writing is primarily…
A Brief Overview of the 5 Core Elements of PPC Advertising Accounts For those unfamiliar with Pay Per Click advertising, creating and managing an account can have a steep learning curve. Where do you start? While there of plenty of advanced optimization strategies, taking care of the basics will produce the most results. Here are…
6 Webpage Elements That You Can Modify to Increase SEO Rankings Google, Bing, and other search engines analyze webpages to 1) determine their content and 2) rank pages that are most relevant to users’ search phrases. About 25-30% of search engine ranking factors are determined by “onsite SEO”, or the elements on a webpage that…
How to use remarketing to reach out to past website visitors Most of your online marketing efforts consist of getting Internet users to come to your website and complete an action like contacting you for a Free consultation. What happens when people leave your website? How do you reach out to them again? Luckily,…
6 steps to creating a rock-solid blogging campaign Blogging isn’t difficult. You simply create frequent, quality content about insights, tips, and advice about various topics. Problems that most attorneys face when implementing a blogging campaign Not planned well Infrequent Low quality content No SEO component Here are the steps you should follow to effectively blog.…
3 reasons you should consider starting a legal blog A blog is a website or part of a website that is dedicated to sharing insights, tips, and advice about various topics. Nowadays, blogging isn’t just for sharing cooking recipes and family vacation stories. It has developed over time to become an effective medium to…
How to win a market of competitive price wars Prices are important, but they aren’t everything. In the bankruptcy industry, however, prices are becoming the focus for attorneys and consumers to such an extent as to harm both consumers and attorneys in the process. Effects of lowering prices Many attorneys lower their prices dramatically to…