8 steps to create an effective marketing plan “If you fail to plan, you plan to fail,” so the famous adage goes. Creating a bankruptcy marketing plan gives you the opportunity to create a vision for what you want to achieve, set specific goals that will help you reach that vision, and outline detailed tasks…
Why mobile websites outperform traditional websites By 2014, mobile phone Internet use is predicted to make up over 50% of all Internet usage. This means that a higher percentage of your website visitors are going to be using their phones to read your site content and contact you. Unfortunately, traditional websites look great on…
Avoiding the “all your eggs in one basket” strategy Putting all of your eggs in one basket when it comes to bankruptcy leads can be a dangerous strategy. What if your lead source performs poorly one month? If you are relying on that one source, you may be in for tough times. Your marketing…
Bankruptcy Filings Continue to Decline in 2013 Since 2010, bankruptcy rates have continued to decline as the economy has slowly improved. This trend has continued in 2013 as bankruptcy filings continue to fall. First quarter bankruptcy filings fell to 261,000 nationwide, representing a 16% decrease from first quarter 2012 and a 30% decrease from…
10 simple tasks to get the most out of Linked In LinkedIn is a professional social network of over 200 million individuals in over 200 countries. Used mainly for business purposes, LinkedIn can be a powerful tool for you to expand and strengthen your professional network. LinkedIn has a host of tools at your…
5 Networking Groups You Should Consider Joining and How to Use Them Networking is a proven method to build relationships of trust with other businesses. By growing and strengthening your network of individuals and businesses that you know and trust, you can establish mutually beneficial relationships that can help you strengthen your law firm. …
10 important objections to overcome to close leads Most of your potential clients that are considering bankruptcy have plenty of fears and anxieties due to their stressful financial and legal situations. While they realize that bankruptcy is likely a viable option for them to get a fresh start, they often feel uncomfortable hiring an attorney…
6 tips for turning potential clients into paying clients Sometimes managing your marketing leads can feel like you are panning for gold. It may feel like you have to weed through leads to find the few that are truly solid and ready to hire you. In reality, however, only a small percentage of your…