Learn how to zig when everyone else is zagging The bad news is that the bankruptcy industry is supersaturated with bankruptcy attorneys in pretty much every large or medium-sized city in the U.S. The good news is that most attorneys market themselves in generic, herdlike ways. They stay in the safe zone and use similar…
7 things you can do to turn bankruptcy leads into paying clients Closing leads can be tough. Very rarely do you get that golden lead that is ready to file immediately. Similar to farming crops, most of the time, leads require a great deal of nurturing and cultivating before they become ready to file bankruptcy…
Determine your market demand and market share in 7 simple steps Where do you stand in comparison with your competitors in terms of market share and number of bankruptcy filings? How can you determine your market share, and how can you make a plan to increase your market share amidst heavy competition? One of…
A brief overview of Google Analytics, Crazy Egg, Optimizely, and more How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking yourself, coworkers, friends, and family these questions may produce some impartial insights, to fully determine your site’s performance and find actionable…
How to tackle the tough topic of price with your customers You’ve all been in the dreaded hotseat before. You answer the phone. A potential customer expresses interest in filing bankruptcy and immediately asks, “What do you charge to file bankrutpcy?” You didn’t expect this question to come so soon. You’re pulse increases slightly.…