Defend your market share from your competitors with your “content castle” In Medieval times, kings built strong, robust castles on high ground as livable spaces in which to defend themselves against opposing kingdoms and nations. In these high strongholds, they could withstand onslaughts from their foes in the security of their fortresses. If you…
Using the VRIO model to compare your firm’s resources with those of your competitors Competition is all about, well, comparing. Customers compare different attorney options for filing bankruptcy and choose the one they feel is best for them. This creates a brutal, intense race of sorts for bankruptcy attorneys to out-compete each other to gain…
5 easy steps to gain a better understanding of your business environment Outside of your office, your potential customers are preparing to find an attorney to file bankruptcy. Other law firms are scheming how to compete against you for market share. Your industry is constantly fluctuating with economic and political changes. How well do…
How marketing, when seen properly, is a money making machine How much does it cost? That’s what many attorneys focus on when evaluating their marketing options. While cost is definitely an important criteria in determining any marketing strategy, a more effective criteria is whether or not the marketing initiative is cost-effective. Taken one step…
Gain trust and optimism from your customers with success stories Bankruptcy is often seen by the public like a fancy weight loss supplement that promises great results, but may or may not work for me (and may even do more harm than good!). How can you instill confidence in your customers that are hesitant and…
Tasks to Perform Regularly for Bankruptcy Marketing Success As an attorney, managing your marketing efforts can often feel overwhelming, especially when you have so many other tasks related to managing your practice and your clientele. When you break down marketing into smaller, bite-sized tasks, you will find that you are able to implement effective marketing…
Why you should consider joining the ABI Founded in 1982 and with over 13,000 attorneys, judges, and other bankruptcy professionals, the ABI (American Bankruptcy Institute) is an excellent organization to help you network with and learn from experts in the bankruptcy industry. Benefits of joining ABI Provides national and regional converences for continuing legal and…
Why you should consider joining the NACBA The NACBA (National Association of Consumer Bankruptcy Attorneys) is an excellent networking and educational organization for bankruptcy attorneys. It was founded in 1992 and now has over 4,000 members across the U.S. Its goal is to help represent the bankruptcy industry in Congress and to help bankruptcy attorneys…
8 steps to create an effective marketing plan “If you fail to plan, you plan to fail,” so the famous adage goes. Creating a bankruptcy marketing plan gives you the opportunity to create a vision for what you want to achieve, set specific goals that will help you reach that vision, and outline detailed tasks…
Why mobile websites outperform traditional websites By 2014, mobile phone Internet use is predicted to make up over 50% of all Internet usage. This means that a higher percentage of your website visitors are going to be using their phones to read your site content and contact you. Unfortunately, traditional websites look great on…