Using effective image ads to bring website traffic and leads. When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not really), Images have a power to portray emotion and value in ways that text simply cannot do. For advertising online, this means that image…
How the GDN helps increase your website’s exposure and traffic Have you ever been browsing on websites on the Internet and seen image, text, or animated ads on the top or sides? If so, you have seen the Google Display Network in action. There are thousands of popular websites and blogs in the Google…
Why you should consider listing your law firm on local directories We all remember the good ole’ days of using phone books to find local plumbers, landscapers, and yes…attorneys. You may have even advertised in phone books to generate leads. Long gone are those days as search engines continue to provide faster (and often better)…
Why you should use Google Analytics to measure and improve your site’s performance Does your website stink or does it shine? This is one of many questions that Google Analytics, a free, robust software platform, can answer. It can give you key insights into your website’s performance. Specifically, it can answer: Who is coming to…
How to determine what you should pay per click in Google and Bing Pay per click advertising is great in that you only pay when someone clicks on your ad and comes to your website. But what do you actually end up paying per click? That depends on your keyword bid. Google and Bing…
3 simple steps to researching keywords related to your customers’ searches Keywords are at the core of search engine advertising. By choosing keywords to target, you are telling search engines when you want to show your ads. There are millions of searches a day on search engines like Google and Bing for all sorts…
The pros and cons of using Google Adwords and Bing Ads By now, most people have heard about Google Adwords. However, Microsoft’s launch of Bing in 2009, subsequent development of its Bing Ads platform, and partnership with the Yahoo search engine have posed new opportunities for advertisers. Should you advertise in Google Adwords, Bing…
Tips and advice for writing and testing PPC ads Ad writing is one of the best activities that you can do to increase profits. Ad writing and testing allows you to 1) increase website traffic, 2) bring you more leads and sales, and 3) learn about your customers’ wants and needs. Ad writing is primarily…
A Brief Overview of the 5 Core Elements of PPC Advertising Accounts For those unfamiliar with Pay Per Click advertising, creating and managing an account can have a steep learning curve. Where do you start? While there of plenty of advanced optimization strategies, taking care of the basics will produce the most results. Here are…
6 Webpage Elements That You Can Modify to Increase SEO Rankings Google, Bing, and other search engines analyze webpages to 1) determine their content and 2) rank pages that are most relevant to users’ search phrases. About 25-30% of search engine ranking factors are determined by “onsite SEO”, or the elements on a webpage that…