A profile of bankruptcy demographic trends from 2006-2010 What are the demographics of the American bankruptcy consumer? Are these demographics changing? In 2010 the Institute for Financial Literacy, whose goal is to promote effective financial education and counseling, completed a study that set out to answer these questions. In this study of data over…
Using Michael Porter’s analytical framework to understand the bankruptcy industry Renowned Harvard Business School professor, Michael Porter, developed a popular framework for industry analysis in 1979. This framework analyzes 5 main forces at work in every industry to determine how competitive and attractive (profitable) the industry is. A tough industry is one in which the…
How to overcome the dynamic nature of the bankruptcy industry As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times. It is highly dynamic in many aspects, which can make it difficult to plan your marketing strategies and activities. Here are the most common…
How to improve your product, pricing, promotions, and place When most people think about marketing, they think about advertising, or promotional efforts. In reality, advertising is only one element of the marketing mix, or all of the elements that combine to help you understand and create value from your services and portray that value to…
Using effective image ads to bring website traffic and leads. When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not really), Images have a power to portray emotion and value in ways that text simply cannot do. For advertising online, this means that image…
How the GDN helps increase your website’s exposure and traffic Have you ever been browsing on websites on the Internet and seen image, text, or animated ads on the top or sides? If so, you have seen the Google Display Network in action. There are thousands of popular websites and blogs in the Google…
Why you should consider listing your law firm on local directories We all remember the good ole’ days of using phone books to find local plumbers, landscapers, and yes…attorneys. You may have even advertised in phone books to generate leads. Long gone are those days as search engines continue to provide faster (and often better)…
A simple process to follow to increase your close rate on free consultations Not all Free consultations are created equal. While nearly every attorney on earth offers them as a marketing tool, attorneys vary greatly in their ability to effectively present their services and persuade potential clients to become paying clients. Some can close upwards…
Why many Free consultations fail to turn leads into clients Finally, after all of your marketing efforts, you finally have people coming to you requesting a Free consultation for help with their legal and financial situation. Now what? Understandably, most attorneys are much better at practicing law than they are selling and closing potential…
Why you should use Google Analytics to measure and improve your site’s performance Does your website stink or does it shine? This is one of many questions that Google Analytics, a free, robust software platform, can answer. It can give you key insights into your website’s performance. Specifically, it can answer: Who is coming to…