How to Create Great Image Ads

Using effective image ads to bring website traffic and leads. When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not really), Images have a power to portray emotion and value in ways that text simply cannot do.   For advertising online, this means that image…

5 Steps to Have More Effective Consultations

A simple process to follow to increase your close rate on free consultations Not all Free consultations are created equal. While nearly every attorney on earth offers them as a marketing tool, attorneys vary greatly in their ability to effectively present their services and persuade potential clients to become paying clients. Some can close upwards…

Overview of Google Analytics

Why you should use Google Analytics to measure and improve your site’s performance Does your website stink or does it shine? This is one of many questions that Google Analytics, a free, robust software platform, can answer.  It can give you key insights into your website’s performance. Specifically, it can answer: Who is coming to…