30 Ideas to Improve to Increase Your Bankruptcy Website Conversion Rates Your bankruptcy website has two main goals: to inform and to persuade. With high quality content, you inform visitors about the bankruptcy process and help them feel comfortable that it is a good option for them. However, the ultimate factor in determining whether or…
It all starts with understanding your customers Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy, your customers take to the streets (or search engines, at least) on an important (and sometimes desperate) search for the information they need to make a good decision about filing…
How keywords reveal insights into your consumers’ minds One of the best ways to understand your customers’ needs and interests is to see what keyword phrases they are searching for online. With Google keyword search data, you can learn what exactly consumers need and want, which can help you improve your advertising and website to better…
How we tested Ebooks for lead generation and relationship building Bankruptcy is such a rare, life-changing event that most people have plenty of anxieties, concerns, and questions about how it works and how it can help them. What is the best way to satisfy this need? From January-June 2013, we ran tests to see if…