How to overcome the dynamic nature of the bankruptcy industry As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times. It is highly dynamic in many aspects, which can make it difficult to plan your marketing strategies and activities. Here are the most common…
How to improve your product, pricing, promotions, and place When most people think about marketing, they think about advertising, or promotional efforts. In reality, advertising is only one element of the marketing mix, or all of the elements that combine to help you understand and create value from your services and portray that value to…
A simple process to follow to increase your close rate on free consultations Not all Free consultations are created equal. While nearly every attorney on earth offers them as a marketing tool, attorneys vary greatly in their ability to effectively present their services and persuade potential clients to become paying clients. Some can close upwards…
Why many Free consultations fail to turn leads into clients Finally, after all of your marketing efforts, you finally have people coming to you requesting a Free consultation for help with their legal and financial situation. Now what? Understandably, most attorneys are much better at practicing law than they are selling and closing potential…
How to win a market of competitive price wars Prices are important, but they aren’t everything. In the bankruptcy industry, however, prices are becoming the focus for attorneys and consumers to such an extent as to harm both consumers and attorneys in the process. Effects of lowering prices Many attorneys lower their prices dramatically to…
5 strategies you should pursue to avoid becoming a commodity A commodity is a mass-produced, unspecialized product, such as lumber, oil, or sugar. It is considered a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors other than price. If legal services become a commodity (which…
Consider Using Billboards, Radio, TV, and Direct Mail While much advertising is shifting towards the Internet, there are still plenty of opportunities to reach out to your customers offline. CONSider using these mediums as you try and attract potential clients to use your services. 1. Direct Mail PROS: With direct mail, you can create or…
How to analyze your competition effectively Let’s face the tough truth: the bankruptcy attorney market is highly competitive. In most areas, competition is fierce as attorneys fight over market share for bankruptcy filings. How can you effectively compete? It all begins by gaining a comprehensive understanding of your competition. Specifically, here are some questions that…
How to build and maintain a solid sales pipeline the Noni fruit way The Noni fruit is an amazing specimen. It grows year round in tropical climates and is constantly producing fruit. It never sleeps or stops producing. More interestingly, the Noni plant has fruit in various stages of development on the same branch.…