1,000 influential WORDS …In 2 seconds! In a day and age where attention deficits and shallow communication abound (texting, Twitter, Facebook, political sound bytes, or ADHD) a carefully crafted photo can deliver a compelling message. No one will argue today that an effective message on your website needs to be short and to the point. If you haven’t…
Best Practices: Messages that encourage action. Persuading the Caller to Leave a Message and Wait for You Taking the time to craft and then deliver a compelling voice message isn’t a trivial thing. For many it can be difficult or they misunderstand it’s impact, but it is worth it. If your auto message is responsible for…
Here is a summary of some of the best practices on handling new leads from our attorney’s and from call statistics. Get’em while they’re HOT! Bankruptcy leads can cool off, or jump ship pretty fast (exponentially), but how fast do you need to act before hot potato becomes cold french fries (yuck)? A timely response…
What is Google’s new “Google My Business” – FAQ Google My Business is Google’s the one place that holds all information about you, and the only place you need to remember to go if you want to change the way you are seen on Google. It holds information like photos, address, phone, tagline, description, blogs,…
Ditch the generic ads and go for glory Let’s face it: there are only so many ways to phrase “Get a Free Consultation” in an ad. And when every bankruptcy attorney in the market uses this same, stale invitation, customers begin to see all attorneys as being the same. What if your ads were…
10 things to consider when designing or redesigning your logo Your potential and hired clients see your logo everywhere: on your stationary, website, ads, business cards, and more. This poses the question, how effective is your logo as a marketing tool? The more powerful your logo is, the more you will gain the trust and…
Learn how to zig when everyone else is zagging The bad news is that the bankruptcy industry is supersaturated with bankruptcy attorneys in pretty much every large or medium-sized city in the U.S. The good news is that most attorneys market themselves in generic, herdlike ways. They stay in the safe zone and use similar…
7 things you can do to turn bankruptcy leads into paying clients Closing leads can be tough. Very rarely do you get that golden lead that is ready to file immediately. Similar to farming crops, most of the time, leads require a great deal of nurturing and cultivating before they become ready to file bankruptcy…
Determine your market demand and market share in 7 simple steps Where do you stand in comparison with your competitors in terms of market share and number of bankruptcy filings? How can you determine your market share, and how can you make a plan to increase your market share amidst heavy competition? One of…
How to tackle the tough topic of price with your customers You’ve all been in the dreaded hotseat before. You answer the phone. A potential customer expresses interest in filing bankruptcy and immediately asks, “What do you charge to file bankrutpcy?” You didn’t expect this question to come so soon. You’re pulse increases slightly.…