Marketing and Sales

Determine your market demand and market share in 7 simple steps [caption id="attachment_3905" align="alignright" width="400"] You can increase your market share by understanding your consumer and competitive market[/caption] Where do you stand in comparison with your competitors in terms of market share and number of bankruptcy filings?...

How to tackle the tough topic of price with your customers [caption id="attachment_3849" align="alignright" width="400"] The toughest questions to answer about bankruptcy revolve around price[/caption] You've all been in the dreaded hotseat before. You answer the phone. A potential customer expresses interest in filing bankruptcy and immediately...

Using the VRIO model to compare your firm's resources with those of your competitors [caption id="attachment_3664" align="alignright" width="400"] The VRIO model helps you compare your firm's resources with other firms' resources and determine your competitive strategy[/caption] Competition is all about, well, comparing. Customers compare different attorney options...

5 easy steps to gain a better understanding of your business environment [caption id="attachment_3409" align="alignright" width="379"] Research your market to find insights on your industry, competitors, and customers[/caption] Outside of your office, your potential customers are preparing to find an attorney to file bankruptcy. Other law firms...

Tasks to Perform Regularly for Bankruptcy Marketing Success [caption id="attachment_3358" align="alignright" width="434"] The 3 stages of bankruptcy marketing campaigns are planning, executing, and analyzing.[/caption] As an attorney, managing your marketing efforts can often feel overwhelming, especially when you have so many other tasks related to managing your...

Why you should consider joining the ABI [caption id="attachment_2957" align="alignright" width="350"] The ABI gives you access to excellent training and networking opportunities[/caption] Founded in 1982 and with over 13,000 attorneys, judges, and other bankruptcy professionals, the ABI (American Bankruptcy Institute) is an excellent organization to help you...

Why mobile websites outperform traditional websites [caption id="attachment_2864" align="alignright" width="300"] Mobile websites adapt your site content to make it more mobile friendly[/caption] By 2014, mobile phone Internet use is predicted to make up over 50% of all Internet usage. This means that a higher percentage of your...

10 simple tasks to get the most out of Linked In [caption id="attachment_2834" align="alignright" width="396"] LinkedIn is an excellent tool for professional networking[/caption] LinkedIn is a professional social network of over 200 million individuals in over 200 countries. Used mainly for business purposes, LinkedIn can be a...

5 Networking Groups You Should Consider Joining and How to Use Them [caption id="attachment_2826" align="alignright" width="350"] Networking groups can help you create valuable relationships and grow your law practice[/caption] Networking is a proven method to build relationships of trust with other businesses. By growing and strengthening your...

10 important objections to overcome to close leads [caption id="attachment_2805" align="alignright" width="350"] Many people must overcome their objections before they consider hiring you and filing bankruptcy[/caption] Most of your potential clients that are considering bankruptcy have plenty of fears and anxieties due to their stressful financial and...

Establish customer relationships with content marketing [caption id="attachment_2533" align="alignright" width="374"] Content marketing establishes goodwill and a relationship with your customer.[/caption] Sell, sell, sell! That's the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions...

A profile of bankruptcy demographic trends from 2006-2010 [caption id="attachment_2365" align="alignright" width="350"] A glimpse at demographic trends from 2006-2010[/caption] What are the demographics of the American bankruptcy consumer? Are these demographics changing? In 2010 the Institute for Financial Literacy, whose goal is to promote effective financial education...

Using Michael Porter's analytical framework to understand the bankruptcy industry [caption id="attachment_2345" align="alignright" width="396"] Porter's 5 Forces is a popular framework for analyzing industries as a whole.[/caption] Renowned Harvard Business School professor, Michael Porter, developed a popular framework for industry analysis in 1979. This framework analyzes 5...

How to overcome the dynamic nature of the bankruptcy industry [caption id="attachment_2306" align="alignright" width="350"] The bankruptcy industry has several challenges that arise from its highly dynamic nature[/caption] As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times....

How to win a market of competitive price wars [caption id="attachment_1963" align="alignright" width="400"] Aggressive price competition is harming the bankruptcy industry[/caption] Prices are important, but they aren't everything. In the bankruptcy industry, however, prices are becoming the focus for attorneys and consumers to such an extent as...

5 strategies you should pursue to avoid becoming a commodity [caption id="attachment_1952" align="alignright" width="400"] With commodities, there is little to differentiate one product from another.[/caption] A commodity is a mass-produced, unspecialized product, such as lumber, oil, or sugar. It is considered a good or service whose wide...

Consider Using Billboards, Radio, TV, and Direct Mail [caption id="attachment_1912" align="alignright" width="336"] Billboards, Radio, TV, and Direct Mail are useful marketing mediums[/caption] While much advertising is shifting towards the Internet, there are still plenty of opportunities to reach out to your customers offline. CONSider using these mediums...