6 steps to creating a rock-solid blogging campaign
Blogging isn’t difficult. You simply create frequent, quality content about insights, tips, and advice about various topics.
Problems that most attorneys face when implementing a blogging campaign
- Not planned well
- Infrequent
- Low quality content
- No SEO component
Here are the steps you should follow to effectively blog.
1. Choose your platform: standalone platform or internal blog (WP) or web designer
2. Plan your content: create an editorial calendar and say who will blog on what topics. planning makes it easy to keep up with tasks and to have flow from post to post. consider having broad topics and then breaking it down into minor topics within that one. Make sure that you focus on topics that your target audience is interested in.
3. Include effective content and SEO elements: make sure to include an image or images. Use headers to make it easy to scan. Keep it short, but not too short. Also, make sure to use keywords relevant to your industry. Try and rank for keywords.
4. Track results: You should use Google Analytics or other analytic software to measure the results of your efforts. How many people are reading your blog posts? How much traffic is your blog generating? How engaged are visitors with your blog posts? Are blog readers becoming leads?
