Avoiding the “all your eggs in one basket” strategy Putting all of your eggs in one basket when it comes to bankruptcy leads can be a dangerous strategy. What if your lead source performs poorly one month? If you are relying on that one source, you may be in for tough times. Your marketing…
10 simple tasks to get the most out of Linked In LinkedIn is a professional social network of over 200 million individuals in over 200 countries. Used mainly for business purposes, LinkedIn can be a powerful tool for you to expand and strengthen your professional network. LinkedIn has a host of tools at your…
5 Networking Groups You Should Consider Joining and How to Use Them Networking is a proven method to build relationships of trust with other businesses. By growing and strengthening your network of individuals and businesses that you know and trust, you can establish mutually beneficial relationships that can help you strengthen your law firm. …
10 important objections to overcome to close leads Most of your potential clients that are considering bankruptcy have plenty of fears and anxieties due to their stressful financial and legal situations. While they realize that bankruptcy is likely a viable option for them to get a fresh start, they often feel uncomfortable hiring an attorney…
6 tips for turning potential clients into paying clients Sometimes managing your marketing leads can feel like you are panning for gold. It may feel like you have to weed through leads to find the few that are truly solid and ready to hire you. In reality, however, only a small percentage of your…
Differentiate your law firm from the crowd with a great brand As customers try and decide which of the many law firms in your area to hire for their bankruptcy case, whether or not you have a memorable brand can make a difference in whether they choose you or another firm. Just as many…
Strengthen your marketing efforts with testimonials and referrals Your current and past clients can be a great marketing resource for you. As you deliver exceptional service, your clients will feel more inclined to be willing to help you if asked to do so. By gathering testimonials and by seeking referrals, you can strengthen your marketing…
Establish customer relationships with content marketing Sell, sell, sell! That’s the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions and marketing messages with the intent of generating direct sales, customers are becoming more unwilling to respond to such attempts. There…
A profile of bankruptcy demographic trends from 2006-2010 What are the demographics of the American bankruptcy consumer? Are these demographics changing? In 2010 the Institute for Financial Literacy, whose goal is to promote effective financial education and counseling, completed a study that set out to answer these questions. In this study of data over…
Using Michael Porter’s analytical framework to understand the bankruptcy industry Renowned Harvard Business School professor, Michael Porter, developed a popular framework for industry analysis in 1979. This framework analyzes 5 main forces at work in every industry to determine how competitive and attractive (profitable) the industry is. A tough industry is one in which the…