12 Feb Benefits of Paid Search Advertising
6 reasons you should consider trying paid advertising
Everyone wants to be ranked near the top of search engines. And for good reason. The websites that rank at the top of search engines get the most traffic and produce the most leads.
Fortunately, paid search advertising gives you this option.
Here are 6 reasons why paid search is a great option for you.
1. It produces leads
A large percent of searchers click on advertisements. Those clicking on ads are more likely to act and become leads than those that click on organic results.
2. It is fast to implement.
Whereas search engine optimization takes months to implement and see results, a quality paid search campaign can be launched within 1-2 days.
3. It is highly targeted and adaptable
Paid search allows you to modify ad messages, ad position (how high the ad shows on the top or right), keyword targeting, and geolocation targeting. This means that you can target the market that you want in the way that you want.
4. It is complimentary to SEO
Having a high organic ranking and having paid search ads means that you take up more real estate for searches. The likelihood of someone coming to your site increases when you have paid ads and high organic rankings.
5. Your competitors are probably doing it
This may seem like peer pressure, but if your competitors are getting leads with paid search, doesn’t it make sense to get a piece of the pie yourself? Your ads compete on a level playing field with your competition, meaning you have a high likelihood of effectively gaining market share.
6. It reveals data about the industry in your area
The data that paid search provides is rich and useful to understand what is going on in your area. You can learn how competitive your area is, how strong the market demand is, and what messages are most effective in converting searchers into leads.[fe_box]