6 Steps to Using PPC Advertising to Generate Leads Pay per click (PPC) advertising on search engines like Google and Bing is a very simple process. Individuals search for bankruptcy help, click on ads, and come to your website. That’s it. However, knowing how to manage the advertising platforms effectively can take some work. Mistakes…
Consider Using Billboards, Radio, TV, and Direct Mail While much advertising is shifting towards the Internet, there are still plenty of opportunities to reach out to your customers offline. CONSider using these mediums as you try and attract potential clients to use your services. 1. Direct Mail PROS: With direct mail, you can create or…
7 Essential Tools to Use to Market Your Law Firm Online If you want to market your law practice online, where do you start? There are 7 main resources that you should consider using. Depending on your business goals, each of these resources offers unique benefits for you. Pick and choose the ones that you…
How to analyze your competition effectively Let’s face the tough truth: the bankruptcy attorney market is highly competitive. In most areas, competition is fierce as attorneys fight over market share for bankruptcy filings. How can you effectively compete? It all begins by gaining a comprehensive understanding of your competition. Specifically, here are some questions that…
How to build and maintain a solid sales pipeline the Noni fruit way The Noni fruit is an amazing specimen. It grows year round in tropical climates and is constantly producing fruit. It never sleeps or stops producing. More interestingly, the Noni plant has fruit in various stages of development on the same branch.…
Bankruptcy Filings Decline 14% in 2012 It is clear that the bankruptcy industry follows economic trends quite heavily. Recent data from the U.S. court system on bankruptcy filings shows that bankruptcies continue to decline, meaning that attorneys may need to reevaluate their marketing strategies. Overall, bankruptcy filings declined by 14% in 2012 from 2011. This…
How creating a mobile site increased our conversion rates by 6-8% In September 2012 we learned something about our clients’ websites that we built: While they looked great on computers, they all looked terrible on mobile devices. Why did that matter? Because we learned that over 15% of all of our clients’ traffic was from…
3 reasons to pursue an organic ranking strategy Having your website ranked organically on the first page of Google or Bing can be a beautiful thing for your law firm. Here are 3 reasons you should consider launching a long-term organic search strategy: 1. Free clicks and website traffic Paid search ads cost money each…
6 reasons you should consider trying paid advertising Everyone wants to be ranked near the top of search engines. And for good reason. The websites that rank at the top of search engines get the most traffic and produce the most leads. Fortunately, paid search advertising gives you this option. Here are 6 reasons why…
6 benefits that make Internet marketing a great option for law firms Law firms face challenging marketing decisions. How do they find niche groups seeking legal services and market to them more effectively than the slew of other attorneys in their area? The Internet provides 6 main benefits that make it a must for attorneys.…