4 Ways to Market Your Law Firm Offline

Consider Using Billboards, Radio, TV, and Direct Mail While much advertising is shifting towards the Internet, there are still plenty of opportunities to reach out to your customers offline. CONSider using these mediums as you try and attract potential clients to use your services. 1. Direct Mail PROS: With direct mail, you can create or…

Understanding Your Competitive Environment

How to analyze your competition effectively Let’s face the tough truth: the bankruptcy attorney market is highly competitive. In most areas, competition is fierce as attorneys fight over market share for bankruptcy filings. How can you effectively compete? It all begins by gaining a comprehensive understanding of your competition. Specifically, here are some questions that…

Bankruptcy Trends From 2008-2012

Bankruptcy Filings Decline 14% in 2012 It is clear that the bankruptcy industry follows economic trends quite heavily. Recent data from the U.S. court system on bankruptcy filings shows that bankruptcies continue to decline, meaning that attorneys may need to reevaluate their marketing strategies. Overall, bankruptcy filings declined by 14% in 2012 from 2011. This…

Benefits of Search Engine Optimization

3 reasons to pursue an organic ranking strategy Having your website ranked organically on the first page of Google or Bing can be a beautiful thing for your law firm. Here are 3 reasons you should consider launching a long-term organic search strategy: 1. Free clicks and website traffic Paid search ads cost money each…

Benefits of Paid Search Advertising

6 reasons you should consider trying paid advertising Everyone wants to be ranked near the top of search engines. And for good reason. The websites that rank at the top of search engines get the most traffic and produce the most leads. Fortunately, paid search advertising gives you this option. Here are 6 reasons why…

Benefits of Internet Marketing

6 benefits that make Internet marketing a great option for law firms Law firms face challenging marketing decisions. How do they find niche groups seeking legal services and market to them more effectively than the slew of other attorneys in their area? The Internet provides 6 main benefits that make it a must for attorneys.…