Determine your market demand and market share in 7 simple steps Where do you stand in comparison with your competitors in terms of market share and number of bankruptcy filings? How can you determine your market share, and how can you make a plan to increase your market share amidst heavy competition? One of…
A brief overview of Google Analytics, Crazy Egg, Optimizely, and more How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking yourself, coworkers, friends, and family these questions may produce some impartial insights, to fully determine your site’s performance and find actionable…
How to tackle the tough topic of price with your customers You’ve all been in the dreaded hotseat before. You answer the phone. A potential customer expresses interest in filing bankruptcy and immediately asks, “What do you charge to file bankrutpcy?” You didn’t expect this question to come so soon. You’re pulse increases slightly.…
Defend your market share from your competitors with your “content castle” In Medieval times, kings built strong, robust castles on high ground as livable spaces in which to defend themselves against opposing kingdoms and nations. In these high strongholds, they could withstand onslaughts from their foes in the security of their fortresses. If you…
21 tips for increasing your phone call effectiveness Talking with inbound calls from people interested in filing bankruptcy can be a stressful situation, especially for attorneys that don’t feel as confident talking on the phone. Many attorneys struggle to develop effective systems and strategies to turn these golden opportunities of interested callers into paying clients.…
Using the VRIO model to compare your firm’s resources with those of your competitors Competition is all about, well, comparing. Customers compare different attorney options for filing bankruptcy and choose the one they feel is best for them. This creates a brutal, intense race of sorts for bankruptcy attorneys to out-compete each other to gain…
Overcome fears and concerns by focusing on the positive Filing bankruptcy is like going through chemotherapy: no one ever wants to have to do it, but once the process is done successfully, they are glad that they did. How can you help those considering bankruptcy to overcome their fears and hesitancy and take that leap…
5 easy steps to gain a better understanding of your business environment Outside of your office, your potential customers are preparing to find an attorney to file bankruptcy. Other law firms are scheming how to compete against you for market share. Your industry is constantly fluctuating with economic and political changes. How well do…
A quick look at bankruptcy industry demand in 2013 We all know that the demand for bankruptcy services fluctuates from month to month and from year to year. Taking a quick look at bankruptcy filing data from January-August 2012 and 2013 reveals the current (and future) state of the industry. What can we learn from…
How marketing, when seen properly, is a money making machine How much does it cost? That’s what many attorneys focus on when evaluating their marketing options. While cost is definitely an important criteria in determining any marketing strategy, a more effective criteria is whether or not the marketing initiative is cost-effective. Taken one step…