5 Steps to Have More Effective Consultations

A simple process to follow to increase your close rate on free consultations Not all Free consultations are created equal. While nearly every attorney on earth offers them as a marketing tool, attorneys vary greatly in their ability to effectively present their services and persuade potential clients to become paying clients. Some can close upwards…

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Overview of Google Analytics

Why you should use Google Analytics to measure and improve your site’s performance Does your website stink or does it shine? This is one of many questions that Google Analytics, a free, robust software platform, can answer.  It can give you key insights into your website’s performance. Specifically, it can answer: Who is coming to…

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Keyword Bidding Strategies

How to determine what you should pay per click in Google and Bing Pay per click advertising is great in that you only pay when someone clicks on your ad and comes to your website. But what do you actually end up paying per click? That depends on your keyword bid.   Google and Bing…

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How to Research Keywords to Target

3 simple steps to researching keywords related to your customers’ searches Keywords are at the core of search engine advertising.  By choosing keywords to target, you are telling search engines when you want to show your ads.   There are millions of searches a day on search engines like Google and Bing for all sorts…

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Building Blocks of a PPC Account

A Brief Overview of the 5 Core Elements of PPC Advertising Accounts For those unfamiliar with Pay Per Click advertising, creating and managing an account can have a steep learning curve. Where do you start? While there of plenty of advanced optimization strategies, taking care of the basics will produce the most results. Here are…

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Overview of Onsite SEO Factors

6 Webpage Elements That You Can Modify to Increase SEO Rankings Google, Bing, and other search engines analyze webpages to 1) determine their content and 2) rank pages that are most relevant to users’ search phrases. About 25-30% of search engine ranking factors are determined by “onsite SEO”, or the elements on a webpage that…

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