What is Google’s new “Google My Business” - FAQ Google My Business is Google’s the one place that holds all information about you, and the only place you need to remember to go if you want to change the way you are seen on Google. It...
How to implement chat as a part of your bankruptcy website strategy [caption id="attachment_4004" align="alignright" width="400"] Adding chatting capabilities to your website allows you to strengthen customer relationships and increase your website leads[/caption] To chat or not to chat, that is the question. As you gain traffic...
6 Ways to Use Email to Attract and Close More Bankruptcy Leads [caption id="attachment_3981" align="alignright" width="400"] Email marketing is an excellent way for you to find and close more leads[/caption] Email is a powerful marketing tool in your arsenal because it allows you to communicate directly to...
A brief overview of Google Analytics, Crazy Egg, Optimizely, and more [caption id="attachment_3869" align="alignright" width="400"] Use website analytics to help you improve website performance.[/caption] How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking...
How landing pages improve your website visitors' experience on your site [caption id="attachment_3323" align="alignright" width="400"] Landing pages create a more engaging, conversational experience for your website visitors[/caption] Your website's objective is more than just conveying information to your site visitors. An effective website creates a conversation with...
[caption id="attachment_3289" align="alignright" width="356"] You can use Ebooks to answer customer questions, build relationships, and generate leads[/caption] 7 Easy Steps to Make and Use Ebooks for Bankruptcy Marketing Over half of all bankruptcy-related searches on Google and Bing relate to questions or information about bankruptcy. This gives...
30 Ideas to Improve to Increase Your Bankruptcy Website Conversion Rates [caption id="attachment_3245" align="alignright" width="400"] Improving your bankruptcy website conversion rates will increase your lead volume[/caption] Your bankruptcy website has two main goals: to inform and to persuade. With high quality content, you inform visitors about the...
It all starts with understanding your customers [caption id="attachment_3236" align="alignright" width="400"] You can use keyword searches to determine what kind of bankruptcy content you should create for your customers[/caption] Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy,...
5 important insights you can learn from your competitors' PPC ads While it can be difficult to monitor all of your competitors' marketing efforts, tracking PPC ads is a quick and easy way to gain insights into how your competitors are marketing themselves. These insights can...
Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook's advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook...
Using effective image ads to bring website traffic and leads. [caption id="attachment_2222" align="alignright" width="350"] Images can have powerful use in advertising to engage viewers and grab attention[/caption] When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not...
How the GDN helps increase your website's exposure and traffic [caption id="attachment_2212" align="alignright" width="350"] The GDN gives you the opportunity to advertise on hundreds of popular websites[/caption] Have you ever been browsing on websites on the Internet and seen image, text, or animated ads on the top...
Why you should consider listing your law firm on local directories [caption id="attachment_2195" align="alignright" width="360"] Local directories allow you to reach more potential clients online[/caption] We all remember the good ole' days of using phone books to find local plumbers, landscapers, and yes...
Why you should use Google Analytics to measure and improve your site's performance [caption id="attachment_2144" align="alignright" width="336"] Google Analytics is a robust, free platform that measures your site's performance[/caption] Does your website stink or does it shine? This is one of many questions that Google Analytics, a...
How to determine what you should pay per click in Google and Bing [caption id="attachment_2131" align="alignright" width="400"] Google and Bing use an auction system on keywords to determine ad placement[/caption] Pay per click advertising is great in that you only pay when someone clicks on your ad...
3 simple steps to researching keywords related to your customers' searches [caption id="attachment_2112" align="alignright" width="336"] Keyword research helps you identify keywords that you can target for advertising[/caption] Keywords are at the core of search engine advertising. By choosing keywords to target, you are telling search engines when...
The pros and cons of using Google Adwords and Bing Ads [caption id="attachment_2090" align="alignright" width="336"] Google and Bing each have pros and cons in their advertising platforms[/caption] By now, most people have heard about Google Adwords. However, Microsoft's launch of Bing in 2009, subsequent development of its...
Tips and advice for writing and testing PPC ads [caption id="attachment_2069" align="alignright" width="346"] Ad writing and testing can increase your website traffic and leads[/caption] Ad writing is one of the best activities that you can do to increase profits. Ad writing and testing allows you to 1)...
A Brief Overview of the 5 Core Elements of PPC Advertising Accounts [caption id="attachment_2041" align="alignright" width="395"] PPC accounts are made up of 5 simple components[/caption] For those unfamiliar with Pay Per Click advertising, creating and managing an account can have a steep learning curve. Where do you...
6 Webpage Elements That You Can Modify to Increase SEO Rankings [caption id="attachment_2024" align="alignright" width="400"] You can modify various webpage elements to increase search engine rankings.[/caption] Google, Bing, and other search engines analyze webpages to 1) determine their content and 2) rank pages that are most relevant...
[caption id="attachment_1993" align="alignright" width="390"] Remarketing allows you to advertise to people who came to your website[/caption] How to use remarketing to reach out to past website visitors Most of your online marketing efforts consist of getting Internet users to come to your website and complete an action...
6 steps to creating a rock-solid blogging campaign [caption id="attachment_1986" align="alignright" width="400"] Having a plan for your blog posts can make them much more effective[/caption] Blogging isn't difficult. You simply create frequent, quality content about insights, tips, and advice about various topics. Problems that most attorneys face when...
3 reasons you should consider starting a legal blog [caption id="attachment_1980" align="alignright" width="400"] Blogging provides many benefits for your law firm[/caption] A blog is a website or part of a website that is dedicated to sharing insights, tips, and advice about various topics. Nowadays, blogging isn't just for...
6 Steps to Using PPC Advertising to Generate Leads Pay per click (PPC) advertising on search engines like Google and Bing is a very simple process. Individuals search for bankruptcy help, click on ads, and come to your website. That's it. However, knowing how to manage the...
7 Essential Tools to Use to Market Your Law Firm Online If you want to market your law practice online, where do you start? There are 7 main resources that you should consider using. Depending on your business goals, each of these resources offers unique benefits...
3 reasons to pursue an organic ranking strategy [caption id="attachment_1604" align="alignright" width="368"] Organic search rankings provide long-term streams of traffic[/caption] Having your website ranked organically on the first page of Google or Bing can be a beautiful thing for your law firm. Here are 3 reasons you should...
6 reasons you should consider trying paid advertising [caption id="attachment_1595" align="alignright" width="378"] Paid search ads provide you with many benefits for marketing[/caption] Everyone wants to be ranked near the top of search engines. And for good reason. The websites that rank at the top of search engines...
6 benefits that make Internet marketing a great option for law firms Law firms face challenging marketing decisions. How do they find niche groups seeking legal services and market to them more effectively than the slew of other attorneys in their area? The Internet provides 6...