What is Google’s new “Google My Business” – FAQ Google My Business is Google’s the one place that holds all information about you, and the only place you need to remember to go if you want to change the way you are seen on Google. It holds information like photos, address, phone, tagline, description, blogs,…
How to implement chat as a part of your bankruptcy website strategy To chat or not to chat, that is the question. As you gain traffic to your bankruptcy website, how well does your site perform in terms of turning visitors into leads? Sure, phone calls and form submissions offer a way for your customers…
6 Ways to Use Email to Attract and Close More Bankruptcy Leads Email is a powerful marketing tool in your arsenal because it allows you to communicate directly to your potential clients in a personal way. When used correctly, email, combined with excellent content and purpose, helps you to attract new customers and to nurture…
A brief overview of Google Analytics, Crazy Egg, Optimizely, and more How effective is your bankruptcy site as a sales and marketing tool? What elements are doing well? Which ones need improvement? While asking yourself, coworkers, friends, and family these questions may produce some impartial insights, to fully determine your site’s performance and find actionable…
How landing pages improve your website visitors’ experience on your site Your website’s objective is more than just conveying information to your site visitors. An effective website creates a conversation with your customer. From the time your visitor first arrives at your site to the time that they decide to contact you, your website bears…
7 Easy Steps to Make and Use Ebooks for Bankruptcy Marketing Over half of all bankruptcy-related searches on Google and Bing relate to questions or information about bankruptcy. This gives you an excellent opportunity to meet this need for information and become your customers’ go-to source for answers to their questions. One of the most…
30 Ideas to Improve to Increase Your Bankruptcy Website Conversion Rates Your bankruptcy website has two main goals: to inform and to persuade. With high quality content, you inform visitors about the bankruptcy process and help them feel comfortable that it is a good option for them. However, the ultimate factor in determining whether or…
It all starts with understanding your customers Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy, your customers take to the streets (or search engines, at least) on an important (and sometimes desperate) search for the information they need to make a good decision about filing…
5 important insights you can learn from your competitors’ PPC ads While it can be difficult to monitor all of your competitors’ marketing efforts, tracking PPC ads is a quick and easy way to gain insights into how your competitors are marketing themselves. These insights can help you improve your own PPC ads to help…
Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook’s advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook advertising work? Account Setup: When people create a…