Gain trust and optimism from your customers with success stories Bankruptcy is often seen by the public like a fancy weight loss supplement that promises great results, but may or may not work for me (and may even do more harm than good!). How can you instill confidence in your customers that are hesitant and…
Tasks to Perform Regularly for Bankruptcy Marketing Success As an attorney, managing your marketing efforts can often feel overwhelming, especially when you have so many other tasks related to managing your practice and your clientele. When you break down marketing into smaller, bite-sized tasks, you will find that you are able to implement effective marketing…
How landing pages improve your website visitors’ experience on your site Your website’s objective is more than just conveying information to your site visitors. An effective website creates a conversation with your customer. From the time your visitor first arrives at your site to the time that they decide to contact you, your website bears…
7 Easy Steps to Make and Use Ebooks for Bankruptcy Marketing Over half of all bankruptcy-related searches on Google and Bing relate to questions or information about bankruptcy. This gives you an excellent opportunity to meet this need for information and become your customers’ go-to source for answers to their questions. One of the most…
30 Ideas to Improve to Increase Your Bankruptcy Website Conversion Rates Your bankruptcy website has two main goals: to inform and to persuade. With high quality content, you inform visitors about the bankruptcy process and help them feel comfortable that it is a good option for them. However, the ultimate factor in determining whether or…
It all starts with understanding your customers Your customers need information about bankruptcy. And lots of it. With plenty of misconceptions and questions about bankruptcy, your customers take to the streets (or search engines, at least) on an important (and sometimes desperate) search for the information they need to make a good decision about filing…
How keywords reveal insights into your consumers’ minds One of the best ways to understand your customers’ needs and interests is to see what keyword phrases they are searching for online. With Google keyword search data, you can learn what exactly consumers need and want, which can help you improve your advertising and website to better…
How we tested Ebooks for lead generation and relationship building Bankruptcy is such a rare, life-changing event that most people have plenty of anxieties, concerns, and questions about how it works and how it can help them. What is the best way to satisfy this need? From January-June 2013, we ran tests to see if…
5 Key PPC Metrics and What They Can Teach You About Your Market and Marketing Google and Bing PPC data are rich sources of insights as to your area, competition, and your marketing. Since each city and state have different levels of consumer demand and competition, PPC data can help you see what your area…
5 important insights you can learn from your competitors’ PPC ads While it can be difficult to monitor all of your competitors’ marketing efforts, tracking PPC ads is a quick and easy way to gain insights into how your competitors are marketing themselves. These insights can help you improve your own PPC ads to help…