Remarketing Overview and Strategies

How to use remarketing to reach out to past website visitors Most of your online marketing efforts consist of getting Internet users to come to your website and complete an action like contacting you for a Free consultation. What happens when people leave your website? How do you reach out to them again?   Luckily,…

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How to Implement an Effective Blogging Strategy

6 steps to creating a rock-solid blogging campaign Blogging isn’t difficult. You simply create frequent, quality content about insights, tips, and advice about various topics. Problems that most attorneys face when implementing a blogging campaign Not planned well Infrequent Low quality content No SEO component Here are the steps you should follow to effectively blog.…

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Benefits of an Effective Blogging Strategy

3 reasons you should consider starting a legal blog A blog is a website or part of a website that is dedicated to sharing insights, tips, and advice about various topics.   Nowadays, blogging isn’t just for sharing cooking recipes and family vacation stories. It has developed over time to become an effective medium to…

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Price Wars in the Bankruptcy Industry

How to win a market of competitive price wars Prices are important, but they aren’t everything. In the bankruptcy industry, however, prices are becoming the focus for attorneys and consumers to such an extent as to harm both consumers and attorneys in the process. Effects of lowering prices Many attorneys lower their prices dramatically to…

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Are Legal Services a Commodity?

5 strategies you should pursue to avoid becoming a commodity A commodity is a mass-produced, unspecialized product, such as lumber, oil, or sugar. It is considered a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors other than price. If legal services become a commodity (which…

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4 Ways to Market Your Law Firm Offline

Consider Using Billboards, Radio, TV, and Direct Mail While much advertising is shifting towards the Internet, there are still plenty of opportunities to reach out to your customers offline. CONSider using these mediums as you try and attract potential clients to use your services. 1. Direct Mail PROS: With direct mail, you can create or…

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Understanding Your Competitive Environment

How to analyze your competition effectively Let’s face the tough truth: the bankruptcy attorney market is highly competitive. In most areas, competition is fierce as attorneys fight over market share for bankruptcy filings. How can you effectively compete? It all begins by gaining a comprehensive understanding of your competition. Specifically, here are some questions that…

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