Differentiate your law firm from the crowd with a great brand As customers try and decide which of the many law firms in your area to hire for their bankruptcy case, whether or not you have a memorable brand can make a difference in whether they choose you or another firm. Just as many…
Strengthen your marketing efforts with testimonials and referrals Your current and past clients can be a great marketing resource for you. As you deliver exceptional service, your clients will feel more inclined to be willing to help you if asked to do so. By gathering testimonials and by seeking referrals, you can strengthen your marketing…
Generate awareness and strengthen your brand with Facebook Facebook has over 500 million users, making it the most popular social media platform. Facebook’s advertising platform allows you to display ads to the thousands of Facebook users in your area and strengthen your branding efforts. How does Facebook advertising work? Account Setup: When people create a…
Establish customer relationships with content marketing Sell, sell, sell! That’s the objective of most marketing nowadays. The truth is, most customers are tired of being sold to. With an endless barrage of promotions and marketing messages with the intent of generating direct sales, customers are becoming more unwilling to respond to such attempts. There…
A profile of bankruptcy demographic trends from 2006-2010 What are the demographics of the American bankruptcy consumer? Are these demographics changing? In 2010 the Institute for Financial Literacy, whose goal is to promote effective financial education and counseling, completed a study that set out to answer these questions. In this study of data over…
Using Michael Porter’s analytical framework to understand the bankruptcy industry Renowned Harvard Business School professor, Michael Porter, developed a popular framework for industry analysis in 1979. This framework analyzes 5 main forces at work in every industry to determine how competitive and attractive (profitable) the industry is. A tough industry is one in which the…
How to overcome the dynamic nature of the bankruptcy industry As you probably know through experience, the bankruptcy market is about as consistent as a wild roller coaster at times. It is highly dynamic in many aspects, which can make it difficult to plan your marketing strategies and activities. Here are the most common…
How to improve your product, pricing, promotions, and place When most people think about marketing, they think about advertising, or promotional efforts. In reality, advertising is only one element of the marketing mix, or all of the elements that combine to help you understand and create value from your services and portray that value to…
Using effective image ads to bring website traffic and leads. When it comes to creating interest and attention, images trump text every time. As exciting as text is (ok, not really), Images have a power to portray emotion and value in ways that text simply cannot do. For advertising online, this means that image…
How the GDN helps increase your website’s exposure and traffic Have you ever been browsing on websites on the Internet and seen image, text, or animated ads on the top or sides? If so, you have seen the Google Display Network in action. There are thousands of popular websites and blogs in the Google…